Instagram changed the Algorithm Again?! 🤯 4 Major changes Explained (May 2024)

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Hey guys! 🤗 Instagram has updated their algorithm yet again. Here are the latest changes you have to know if you want to have an optimised Instagram strategy for the 2024 algorithm. Enjoy! 🍿

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WHO AM I?

Hey 👋 I’m Sam!

A social media coach and business owner that helps small businesses and content creators grow and get paid with the help of social media. I've started my marketing career 15 years ago and have been working as a social media manager for 6. I'm here to share insights and help you grow. ↗️

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Thanks for watching ☺ What are your thoughts about the recent changes? 👇

socialsam
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There is something more sinister here. People from small accounts and even aggregators were sharing news... human rights violations, war, etc.And thats how people started to be exposed to some realities that otherwise wouldn't. So really, this is trying to undermine freedom of speech and activism in general

BlueBlue
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I went from 100K views in 24 hrs to not even hitting 10K in the same time.

Reach went from 800K+ to 287K in last two months.

And it was all so SUDDEN!
I was so confused!

StrayKids_dominATE
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Thank you for this breakdown, it was really helpful ☺️
Despite all of these changes looking very positive, the reality is much different...Since these changes I haven't had the same amount of views or followers. Even when I pay for an ad, it doesn't compare to before. Its really frustrating because I have a very small account (210 followers) and I kill myself to create content. It's extremely frustrating so I will probably stop posting on Instagram.

andyphillipa
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Thank you for the breakdown and advice

jayglam
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Literally went from 70 -100 likes wit 2000 views to 13 likes and 300 views. 🤦🏾‍♂️🤦🏾‍♂️🤦🏾‍♂️

DaWizeDeciple
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Hello! Thanks for sharing this, as it was really helpful. I haven’t kept up with the past changes that great but, according to the algorithms, is it better to put the hashtags in the caption of the post or in the comments of the post?

christina
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Hey Social Sam, really nice video ! I was wondering if I could help you with Best Quality Editing in your videos better than your Editor with good pricing and also make a highly engaging Thumbnail which will help your videos to reach to a wider audience ? Pls let me know what do you think ?

Malekfahad
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Suggested content is annoying as hell,
1 post of something i follow
1 suggested
1 advert
1 suggested

And then finally something i follow

So 3/4 of the content is iether something suggested or ad’s ..

If i want to come across new content ill browse in the searxh section .. the area suggested content should be

If it was once every 10 posts it would be leas annoying..

Even as a content creator myself i find this annoying as it means my content will be found as annoying if someone has been scrolling and only seen 4-5 posts of something that person follows

Bad move for instagram as i now use it less which is a shame

But i HATE content been shoced in my throat when i dont want it, if i want that id go to tiktok and scroll on the for you, but they need to change it back to what it was for insta bah bah

driftlouis
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How about they change the algorithm back to like 2020😂

sacredbloomalchemy