I Heart ABM: Bringing Sales and Marketing Together

LinkedIn and Terminus bring together account-based marketing (ABM) thought leaders and practitioners, like Craig Rosenberg, Chief Analyst and Co-Founder of TOPO, and Sangram Vajre, CMO and Co-Founder of Terminus, to go beyond the why and dig into the tactics and lessons of how to plan, execute, and measure successful ABM campaigns during an afternoon of learning in the LinkedIn San Francisco office on February 12th, 2018.

[commonsense]

Great video! Overall, ABM is common sense to most salespeople/leaders I know. Finally, it's being validated.

[alladeroun]

Great explanation of the ABM strategy benefits. Thank you!

[gagandeepsohanpal]

Amazing video, with some interesting use case driven insight into ABM.

[spencercapron]

At 1:09:53 the lady second farthest to the left sneezes. I felt it through my phone because of how much we care about sneezing now. 😂

[lollyelspark]

Great conference ...would have love to have been there, but so glad its been shared online. Thanks!

[jessedameron]

By "Lead Executive, " did he mean a leadership role or the kind of leads we store in a CRM?

[mattpatrick]

Great chat. Product management needs to be closer to these conversations to better anticipate future requirements that fuel the next leg of growth too.

[Vivian-ufgq]

Great video! But what about ABM planning? Do you have any framework for planning your content marketing according to buyers journey and personas?

[TuddyTutorials]

The only woman in this is the moderator?

[geneasium]

I've sent the email, but didn't receive any PDF :(

[commonsense]

Sangram Vajre, CMO and Co-Founder of Terminus, talks about marketing not doing their job, they will get fired. From my experience and research for my books on B2B sales, if sales are not making their numbers, salespeople get fired.

In most B2B companies, marketing has never been held accountable like salespeople have been. With all the analytics now, it’s tougher for marketing to hide the fact if they aren’t bringing in quality leads, and they're not getting an ROI on their marketing campaigns.

[krishnamane]

Get more details on Account based Marketing

[RobertCallahan-me]

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[abelmohamedngatchou]

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[AlexeyShort]

Bla bla bla. Just renamed all old selling practicies and thinking that they practice new thing. Fucking waste of time

[rg]

This presenter looks like A MAN !!! Was going to watch the video but not any more haha.