Navigating digital disruption

Chris Bradley, Partner from McKinsey's Strategy Practice, narrates a framework for understanding the life cycle of industry disruption.

[hammadali]

So Digital transformation initiative should be placed before management when business is in'Growth' phase. Sounds interesting.

[nupurm]

Yes but wherever McKinsey has gone at enterprise levels they start with stop desist cease or cannibalise existing estate, reduce workforce to c suite leaders without having a parallel swim lane to also innovate at a rapid pace .