Survey Sampling and Margin of Error 101 🔥 [SURVEY DESIGN TIPS]

In this tutorial we're talking about effective survey sampling and what that means for uncertainty (i.e. Margin of Error). Fielding a visitor experience survey at your museum can be a great way to understand the impact your organization has on guests. Forming goals around the results can be a little more tricky. One thing you should understand is how you sample your visitors to complete the survey and how confident you can be in the result. Watch this quick tip for some food for thought on survey sampling and margin of error. 🤔

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Grab the best survey design book in the biz, Designing Quality Survey Questions by Shelia B. Robinson and Kim Firth Leonard. Link above 👆 or in video.

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