Rethink your approach to follow-up.

Rethink your approach to follow-up.

Too many treat it like a game of pursuit, chasing leads like a hunter stalking prey. That approach? It’s a major turn-off and screams “I’m here for the commission.”

Flip the script: follow-up isn’t about closing—it’s about guiding.

Your job is to educate, provide clarity, and help prospects figure out their next steps. Because let’s face it: every lead will make a move eventually. It’s not a question of if, but when.

Here’s where your focus should be:

What stage of the process are they in?
What do they need most right now?
How can you genuinely provide value?
When their timeline narrows to under six months, that’s your cue to shift gears into conversion mode. Until then, it’s all about delivering value and helping them map out their plan.

For agents pulling $250K+ but feeling maxed out at 60+ hours a week, afraid to take on more clients because of the workload—this is the strategy you’ve been waiting for.