New Google Ads Structure For Ecommerce 2025

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Join me as I walk you through our latest Google Ads structure for Ecommerce advertisers. I’ll show you real life examples of how we set up the campaign structures for our clients and explain some of the important pros and cons and things to consider when deciding on your own account structure.

The video focuses on Ecommerce campaigns but there are tonnes of lessons here that you can apply to any type of account.

I’ll also show you the Performance Max Google Ads script that we run on EVERY client account, where to get it and how to use it.

All that and more in the vid, see you in there!

🕑 Timestamps:
0:00 Introduction
1:04 Shared Screen Recording
30:24 Summary

[evgenisandev]

Wow... Pure gems. Thank you Daryl for the value dropped in this one. 🔥🔥🔥

[lilolukoi]

Great video! Thank you for your content! I was wondering if you are excluding your brand in PMAX and if so, do you recommend running anything else besides brand search campaigns in order to also show shopping ads, e.g., a brand shopping campaign? I know that would cause a lot work adding negative keywords for generic search terms, but wouldn't it be ideal to to have a brand search term trigger both a text ad and a shopping ad?

[ashlealayne]

Thanks so much for this! Super helpful.

[Jo-vz]

Can i use the P.max for new accounts or with a few data less than 15 conversions.?

[mikkelkelstrup]

Great video - THANK YOU🤜🤛
Where do you make the actual dubs? (Merchant center, feedprovider or backend part of your CMS)

[Techgpt-nm]

That's a great video and very detailed. However, if we have hundreds of categories and thousands of products, along with multiple geo-targeting locations or countries, what would be the best approach moving forward? Should we continue using PMAX campaigns or any other ad types divided into different categories?

[basti]

Thank you for the great video. I have a question about search terms. Why are they added as exact and not as a phrase? This gives me a lot of keywords with no search volume because the overall volume in my business area is very low.

[milenstoynov]

Hey Daryl, just wanted to say this video on Google campaign structure is awesome! Quick question - when you're organizing your campaigns by category, do you make use of the "Automatically created assets (text assets/final URL)" feature? And if you do, do you set exclusion rules for certain categories?

[GabrielFerres-symy]

Hi! Great Video. I have one question. You didn't talk about remarketing. This aspect is covered in the PMAX campaigns?

[andyokay]

I really love the art in the background Daryl 💪💕

[rprprp-qe]

Great! What do to if pmax spends more then I want on other things than shopping? Is there a way to get rid of video and display from pmax? Super thankful if you answer, thx

[mjrmuttupulle-mike]

Very insightful & a detailed explanation in a very easy to understand way. Thank You 👏👏

[Felixk]

nice video, but where is display dynamic remarketing? what about DSA/youtube/discovery campaigns?

[elvissena]

In a PMAX campaign with all the products and another campaign with the winning products, do you remove this product from the first campaign or leave it running in both?

[donelopre]

What is your take in running both feed only pmax and a full pmax campaign targeting same products? I have great success running a feed only campaign however roas drops whenever i increase the budget even if it is just 10%.

[JamesDixon-pcqp]

For your dupe campaigns, could you give me an example of the title change in the campaigns? Was it for example "orange fragrance oil" then in the dupes campaign changes to "halloween orange fragrance oil".

[carlosaxeltorresrivera]

How can I negativize the brand to be able to run a 100% new user campaign, I see that you put it there as non brand.

Can you explain it? 🙏🏻

[JimAlbers]

Hey there! If you're just starting out with a brand new account/campaign, would you recommend starting out with PMax or with a regular Shopping campaign? Much appreciated!