Information session on Kellogg Executive Education’s Product Strategy program

Sustainable business growth is built on forward-looking, consumer-based strategies that encompass the entire product life cycle. However, developing effective product strategies requires a broad knowledge of relevant principles and frameworks — and the experience to put them into practice. Product management professionals must be able to identify and assess new opportunities, choose the right business models, manage partnerships, and change course at a moment’s notice.

Led by Professor Mohanbir Sawhney, a global thought leader in modern marketing, business innovation, and enterprise analytics, the Product Strategy program from Kellogg Executive Education gives you the opportunity to be a part of a structured learning experience that offers essential knowledge of the field and a definitive framework for developing, implementing, and communicating product strategies that drive value and growth for today’s organizations. Firsthand experience with proven approaches and peer learning and knowledge sharing opportunities will prepare you to create impactful product strategies that help differentiate your organization and your career.

00:00 Start
01:13 Why Northwestern Kellogg Executive Education?
02:46 Who is this program for?
03:49 Learning Experience
09:45 Participant Profile
11:36 Certificate of Completion
12:43 Participant Testimonials
13:18 Program Faculty
14:19 Program Overview
16:46 Learning Journey
33:14 Next Steps and Q&A