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Master Class: B2B Service Transformation: How to Move from Products to Solutions
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Describes the strategic pathways manufacturing firms can pursue to successfully move into services and solutions. Explains how firms can move into offering "Asset Productivity Services," "Process Support Services", and finally fully "Outsourced and Solutions-Oriented Services". Discusses a number of specific approaches to develop a portfolio of services, including how to move from "free" to "fee", and modularized and tiered services.
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Master Class: B2B Service Transformation: How to Move from Products to Solutions
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