The Kanye West 'Stop Sign' Theory For Producing

[neborb]

This reminds me of what a producer told me on reddit once.
"Don't make music for other producers, make music for others, random people don't know the challenges of producing, they just care about liking the song." There was a lot of wisdom in that reddit post..

[ghostmouse]

0:09 When Kanye was talking about the stop signs design, he meant that he wanted to design something so universally useful and effective, like the stop sign, that no one remembers who designed it and it becomes apart of everyone’s day to day life

[Dog-i]

A little tip for producers who crate dig: If there are weird sounds or talking in your loop, don’t cut them out. They will make the beats more interesting

[blabbilizer]

This reminded me of the fact when they were making Yeezus, every time there was an instrument you could barely hear in the mix they'd just flat out remove it

[mikelavish]

A great production trick is to add or take away something every 4 bars. It keeps the listener engaged and makes it feel like the song is constantly evolving. Works great on simple production.

[CaldoHits]

Overtime, my beats have gotten simpler. I studied Metro Boomin, Dilla, Madlib and The Alchemist. The truth is you can have great beats without "overcooking" them. My area of experimentation these days is the mixing and sound design on the sounds while making sure it still feels accessible.

[roman_nfkrz]

I can't believe you didn't use the paparazzi video of Kanye smashing his head into a STOP sign on the street in LA while walking with Kim lmao

[AlexxCloud]

I been doing this a long time. And this is one of the best videos for a beginner artist to watch. SIMPLICITY is king. Simplicity sells. Simplicity resonates with the brain.

[POFFS]

Loved the stop sign from Portugal, big up and thanks for one more amazing video

[duniandoto]

I love that you always show examples, my beats have vastly improved from your videos....Can I request a video on how to make Devin the Dude type beats, all his music immediately puts me in a good mood.

[euphoricmonk]

No lie that beat was fire dude, nice work! Sounds like classic underground hiphop.

[notoriousLEMONs]

This is something I've had to learn over the past few years of just making something until it sounds good and just stopping. Often get too involved in making it sound "big" by adding more, but the mix can fix it just that easily.

[quietbeest]

Another example is good automation. Adding nothing but learning when to cut out certain sounds letting the beat do different things. It makes it come alive.

[wolfdrayvus]

THERE ARE NO RULES. THERE IS NO RIGHT OR WRONG WAY TO MAKE YOUR ART. CREATE WHATEVER YOU FEEL. BE FREE WITHIN YOUR CREATIVITY.

[HASHANT]

Even his T shirt is Red in this video Hats off

[cojo_swamp_gaming]

I just want to thank you for keeping me going on this music production path. These past few months I've been in a state where i would sit down to make a beat where i would just open up FL and start doing some random stuff and in the end i would feel frustrated because "this isn't what i was going for i don't like this..." when i didn't know what I was going for in the 1st place. My beats felt random and all over the place. I now realize that before i go and make a beat i need to know where i'm going with it what kind of feeling or emotion i want to make with this beat.

[cwega]

it’s shit like this which makes people think Kanye fans are just blind meatriders and glazers.

how can you misunderstand the meanings of someone’s words so much and still make an almost 7 minute argument supporting a misunderstanding and still make it positive towards Ye. crazy.

[combolarge]

This was so insightful and well-explained! Great job!

[girsami]

Fruitful dissection of this response by kanye. Reminds me how something small can be an inspiration for your next track or in this case a video.

[silloweet]

He didn’t say the stop sign was the pinnacle of design

He was asked what he wanted his legacy to be and he replied, “to be forgotten” because nobody remembers who created ubiquitous things such as the stop sign