The ONLY Marketing Video A Graphic Designer Needs To See!

If you think that you don't need to understand marketing as a professional graphic designer, think again! This video shows you some of the most useful and important marketing aspects within graphic design. It talks about KPIs (don't worry if you don't know what they are, you will after watching the video), target audiences and the bigger 'why', and things such as the 3 golden rules of marketing as a graphic designer.

I feel like there is a mass underappreciation and underestimation of how important marketing actually is in the world of graphic design. It isn't just about choosing the right colour scheme, or adhering the brand guidelines on a design project. It goes far deeper than that, and this marketing tutorial video should show you exactly that!

If you found todays video tutorial on graphic design marketing enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace ✌️
Satori Graphics®

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©️ Copyright
The work is protected by copyright, produced by Satori Graphics®
This is applied to the video recording of itself as well as all artistic aspects including special protection on the final outcome. Legal steps will have to be taken if copyright is breeched. Music is used from the YouTube audio library and or sourced with permission from the author

0:00 You NEED Marketing As A Designer
0:14 Shift Your Mindset
2:06 3 Marketing Rules
3:54 KPI's
4:43 The Bigger 'Why'
8:06 Kritiquo

[HuwDouglasEvans]

No matter what you’re selling, you’re always REALLY selling a feeling.

[greatmullan]

From my 7 years experience... I can say this highly depends on the client.... Some times you go to God levels of design and the client doesnt see it or simply wants something similar to what they saw somewhere. You may do something so amazing but the client completely cant even see it even if you explain

[ThrowbackGaming]

00:02 Graphic designers need a basic understanding of marketing.
01:03 Shift from aesthetics to functionality and marketing impacts
02:12 Understand target audience, align with branding, emphasize clarity
03:21 Clear communication is crucial in marketing and graphic design.
04:24 Understanding deeper consumer motivations is crucial for effective marketing and design.
05:34 Graphic design enhances marketing effectiveness.
06:47 Tailoring visuals to capture aspirational vibe for marketing design.
07:55 Understand the power of marketing and incorporate it into workflows.

[jonnelson]

As a marketer of 15 years looking to career change into design, this was a huge boost of confidence. Thank you!

[moriowagaming]

Your content and how you share opinions has been really helpful. Looking forward to not missing any content whatsoever for the year. Happy 2024.

[kamarigrace]

Total 9 mins of video worth every nano second

[joshuamart]

I have been working in graphic design and marketing for years and I must say that currently basic designs are preferred and that the entire public can understand in less than 3 seconds. Designs that require imagination are destined to fail since the general public is lazy to analyze marketing.

[GregTurismo]

Very good points. People are far more emotional than they realize and are willing to admit.

[KasaiFilms]

I really love your wisdom, especially coming with over 20 years experience...now I'm new to your channel, but do you have something regarding pricing...Lately I've noticed Graphic design, video editing, motion graphics salary going too low! This is a major issue...especially after everything you've said regarding getting the metrix of a company's website and such...Artist should be easily making 6 figures with everything we do and have to constantly learn to ensure businesses STAY in business and profitable. We are the only COG that matters...SALES goes no where without sound graphics or layout...Lets talk about this sir!! Great info!!! Keep excelling

[marvinflores]

I love your videos! Thank you for sharing.

[mrjohncrumpton]

Great video. Remember revenue is the first KPI to improve.

[arunashamal]

I find lot of "graphic design" channels on youtube is still stuck on good design phase, lot of them will do an amazing design but have 0 relevancy for their audience. Come to think about it, when I went to design school to learn graphic design (10+ years ago) They didn't teach any marketing, or bearly. I got all my marketing knowledge from international trade course I did, they thought us not only marketing but how to relate to people with different cultures and backgrounds. I still think lot of designers that I encounter are most of the time still stuck in eye catching design and honestly if they want to succeed I think they should take a marketing course.

[andrewb]

Nice to mention the marketing aspects.

Understanding customer jobs to be done
Market research
Understanding the why

[Greg.Mika.]

"It couldn't be more clear..." I see what you did here ^ ^

[thewebstylist]

What a great service, your Kritiquo, I might order for my new brand before releasing the new website etc!

[MoreCreativeGFX]

Your content and how you share opinions has been really helpful.

[labstudiozllc]

You should do a video on why graphic design and website design are now the same thing now. Every job opportunity I look up wants website and product development with coding backgrounds

[llewellynvaneeden]

Another great video, 2024 will be a great year for your channel this year I believe. Keep it up and God bless!

[elite]

How do I find the background video you've used? It's oddly satisfying and I love it! 😎

[yannsalmon]

Making the right Design doesn’t always mean make a good Design. I had a few times graphics that were rejected by the client because they were too nice.
In those cases, the marketing strategy was to make the product look cheap, bargained so it couldn’t have a clean and neat design.
On the contrary, it had to look unsophisticated, messy and/or exaggeratedly flashy to augment the perception of a really cheap product and of a company that doesn’t have any budget for promoting it.

Weirdly enough, I used to work for an automotive company that had separated brands for their spare parts. Some brands were for a premium target and the others for customers looking for the cheapest parts. It reflected on the packaging, premium parts had a nice clean design and the cheap ones were just put in extremely simple colored boxes. The funny thing though was that they were both the exact same parts, coming from the same factory line with the exact same level of quality. The only difference was the packaging and the channel of distribution which made a big price difference between the two.