Highlights from #WGSNhangout: Nailing it at retail this holiday season

Retail sales are expected to increase a healthy 4.1% to $616.9bn in the US this holiday season, according to the National Retail Federation. The question is what all should the big stores be focusing on in order to drive their share of that festive shopping? Here are some highlights from our hangout with Tricia Nichols, global lead of consumer engagement & partnerships at Gap; Claire Higgins, head of digital marketing at Selfridges; and Aria Hughes, WGSN's associate retail editor.