11th PwC Global Family Business Survey: Transform to build trust

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Our 11th PwC Global Family Business Survey – released in a series of articles and deep dives, explains how family businesses need to adopt new priorities to secure their legacy.

In a series of articles, we take stock of how the notion of building trust in business is changing—fundamentally and rapidly. For everyone—including customers and employees—issues like environmental, social and governance (ESG) and diversity, equity and inclusion (DEI) have become litmus tests for trustworthiness. Due to powerful demographic shifts, most of today’s customers and employees hail from generations—millennials and gen Z—whose values differ from those of gen x and baby boomers. Our findings reveal that family businesses, which for years have relied on a trust premium, built up over generations, have been slow to get the message…

Read our deep dives series and listen to our webcasts to find out more.