Beauty things in Korea that blew my mind! 🤯 #kbeauty

[because-strudels]

Tbh as a Korean sometimes I feel like this huge glittery emphasis on the quality of our beauty care products only hurts the odds of mental health being improved in society.

[mymelody]

She uses “every” very liberally. Crosswalk parasols are uncommon. If you want to see these “art exhibits” beauty stores you have to search for them because they are very rare(mostly in tourist areas). Olive young is Sephora’s counterpart and they are quite similar. And I assure you 29 out of 30 clothing stores won’t have anything mentioned in the video except for protective mask.

[ChopstickUrFootOff]

Head coverings to protect from makeup smears on clothes is neat

[iilovebrownies]

being a rich woman in Korea is probably heaven

[Government-EconomicsTeacher]

Darker skin is considered less beautiful bc it was associated with lower income, people who work outside.
In European culture tan skin is associated with wealth bc it suggests you have money to travel to sunnier locations. Beauty has historically been tied to wealth. Back in the day being overweight was a sign of wealth and beauty.

[andrealovesbooks]

They have great products but the beauty standards they have are very toxic and unhealthy

[missmegs]

Carrying umbrellas is actually very common throughout Asia as well as wearing sunscreen as we do burn easily and taking care of your skin is engrained in the culture. Many parts of Asia like Hong Kong and Taiwan also give you brand new clothing like that.

[gojosatoru__]

sun protection is nice but it’s not because they care about skin cancer. they just don’t want to get dark.

[green_light_]

I love being brown. it's beautiful 😍 eu melanin is divine.

[ParticularlyChar]

The beauty pressure in Korea seems insane, that must take such a toll on their mental health. Also they wear sunscreen not for skincare but because darkness is seen as less than.

[shydumpling]

they are obsessed with all things visual appearance..

[zn]

I love attention to customers with the clothes. Checking everything is neat and bringing new unopened items is such a nice touch!

[muxnc]

They're so obsessed with light and white skin tones istg 🙏🏻😭

[kelseareyes]

Lol the shopping is def not like that everywhere in korea unless you’re rich

[Orynae]

I won't deny the stores are cool, but I do NOT wish we had those beauty standards here. You do know the reason for sun protection everywhere is because of the "pale skin" beauty standard and not actually for protection against skin cancer, right?

[divinesoul-my]

"THEY CALL US UGLY TO SELL US SHIT" I READ SOMEWHERE

[angiex]

“Every beauty store has either really cool exhibits themes…” proceeds to show GENTLE MONSTER A SHOP WITH SUN Y’all please don’t be fooled be these influencers wanna be’s 💀

[gremblygunk]

The sun protection is such a big thing there not just because of cancer or they want to protect themselves from the sun, it's just because they don't want to get dark.

[gwendolynestrada]

They are obsessed with NOT getting dark, most All skin care products have skin lightening chemicals

[missbeaussie]

Vitamin d deficiency is also very common.