jyp ruining a great concept 🥲 #itzy #lia #itzycheckmate #kpop #yeji #chaeryoung #ryujin #yuna

[yejishi]

Y’all had to trust ITZY and Jype. Ryujin literally said in her vlive to trust them and wait until the MV

[nouhajemli]

I was so exited to see ITZY in a mature concept than fun and colorful one as usual

[dianarose]

Maybe the reason for itzy's concept for their comeback could be the stereotype to every queen and JYPE wanted to break that by itzy as the queens wearing sneakers instead of heels. I dunno its just my thoughts

Edit: Tysm for the likes♡

[enchantedpropaganda]

The concept photos were screaming royalty and mature yet the song sounds like it was inspired by kidz bop

[tunamaki]

i was thinking we'd get a mature, elegant concept but naurr.... its just another version of dalla dalla and icy 😭

[honeytionup]

I was so ready for an elegant queen concept😭

[TheCAT-oz]

Why do they even make photo teasers if its far from the mv concept

[xhiyology]

I WAS SO EXCITED FOR AN ELEGANT/ROYAL CONCEPT/SONG 😭

[sophiewithanf]

We've been sunghooned by jyp... I can't believe it

[AnjaliSingh-zxdv]

Sneakers is good for another itzy song but we all had high expectations for the new concept.

[bpskz]

I was really hoping it would be a title track called queens and be about how we’re queens in our own way. I was so shocked when I saw sneekers😭

[SophieMilhorne]

The title track is about queens (itzy) doing what ever they want and not always having to be perfect

[medpoclvr]

i honestly thought it would be a royal/classy concept, with "checkmate" as the main idea, but it turned out to be about... sneakers? 😭

[lifefullby_adelia]

I feel like I getting rickrolled by JYP when I saw the teaser photo😭

[angellopez]

I was so excited then they gave us something so out of the box like wtf 🤦‍♂️

[krzallaa]

THEY LOOK SO GORGEUS IN THE FIRST PHOTO😭

[yoongiverse.]

I’d like to mention that the photobook is ENTIRELY the old concept photos too, and the whole album is just royal concept stuff ;—;

[diorlendo]

when i first saw the teaser photos i expected a powerful comeback like loco or mitm but sneakers really disappointed me a lot. MV was really pretty tho. and in a way girls must have worked pretty hard so i hope they receive positive feedback🥺❤️💪🏻

[samanthahaggstrom]

I like that it was a royal concept on the surface and then it was revealed that it was breaking stereotypes!

[genie_on_work]

It looks like an advert from $1 mini store