YouTube 'Shorts' trend during presidential campaigns, giving strong 'first impression' to voters

핵심만 강렬하게, 대선후보들의 '쇼츠 영상' 경쟁... 코로나19의 영향?

Leading up to South Korea's presidential election... candidates are going all out to reach voters.
The latest efforts: making short videos which can give a strong "first impression" about what they want to say.
Lee Kyung-eun tells us more.

"Short, fun, and to the point.
Hashtag "Shorts"… or short videos on YouTube....have become the ultimate campaigning tool for presidential candidates.
They range from less than 30 seconds to around 3 minutes,… and that's all the time the candidates need to get their messages across."

The ruling Democratic Party's Lee Jae-myung is the first to hop on the trend.
Lee is releasing a series of witty videos,... and the one proposing that....hair loss treatments.... should be covered under national health insurance... went viral.

""Pick" Lee Jae-myung? No. "Plant" Lee Jae-myung. From now, "plant" Lee Jae-myung, for your hair."

Meanwhile, the main opposition People Power Party's Yoon Suk-yeol is going for... 59-second skits - starring three main actors.
Every video starts with the party leader raising a problem......then... a policy advisor suggests a solution.

"Electric car charging fees are set to continue rising."

"Then who would want to use electric cars? Why don't we freeze the fees for 5 years."

And the videos all end with Yoon saying this iconic line.

"Sure, go for it now "

The minor opposition People's Party's Ahn Cheol-soo… makes 3 minute-long lectures on his pledges in a series called "Doctor Ahn's Key Points".

"A country that encourages research on technology fusion, and gives more opportunities despite failure."

Experts say this is part of the EVOLVING election campaign... where the focus is shifting from news providers to consumers... who tend to selectively choose information,... often.... from non-conventional media.
And COVID-19, in part, has accelerated this change.

"As people stay home, they are left with more time and more media platforms. So, they are like 'I don't have much time to spare for you get to the point'. This individual-oriented campaign shows a clear contrast from the past when candidates gathered crowds of tens of thousands of supporters for their campaigns."

For voters' benefits, however,... some experts say,...that the candidates ...should follow up with detailed policies and budget plans.... so voters can check... whether their first impression holds true.
Lee Kyung-eun, Arirang News.

#YouTube #Shorts #presidential_campaign

2022-01-14, 22:00 (KST)