Text Message Marketing Strategies To Generate More Sales - 7 Tips | Marketing 360®

SMS marketing (aka Text message marketing) is a great way to get instant visibility from your loyal followers and customers. The question is, how do you best take advantage of text message marketing so you are truly adding value and not being annoying? Let’s talk about how to do this.

Step 1 - Decide what information you want to text. This is key. Think of your text campaigns as VIP type content for your best and most loyal followers and customers. What do they really want? Is it hot deals, such as with an eCommerce store or Restaurant? Maybe important news/alerts/updates, such as with a dance club’s class schedule changes or snow closure reports? Maybe it’s to help capture online reviews, such as a Roofer after a job, who can later use that opt-in list after it hails to send a message for a free roofing inspection! What kind of VIP deals can you send on slow days or at the end of the month to help you reach your sales goals? Write them down!

Step 2 - Once you understand what kind of messages you’d like to send and when, think about how you’ll build your subscriber list. We recommend posting how to join your list everywhere your customers are: in-store signs, on social media, in email blasts, on your website, etc.. Also make sure your team asks your clients to do this! The more that opt-in and the bigger your list, the better results you’ll get!

Step 3 - Sign up for an SMS marketing tool build for small business that’s easy to use and has the support you need to do things like build your campaigns, segment your lists into different buckets, and more. There are lots of these tools out there, including Marketing 360®’s easy to use SMS marketing software!

Step 5 - Keep track of your subscriber growth, make changes to your opt-in campaigns if needed so you’re seeing good growth. Without a list to text there is no value! So it all starts there.

Step 6 - Send your messages at the right time when you feel your users are ready to take action. Remember, text is real time and 97% of subscribers see it within 1-15 minutes. So send the message when you feel they are most ready to take action, such as just before lunch for a restaurant or in the evening shopping time for an eCommerce store.

Step 7 - Send ONLY the most valuable content and don’t over do it! If you do this, you’ll see few users opt-out and more list growth. Plus, you build a positive brand experience. Only text what you say you’re going to text.

Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!

#TextMessageMarketing #SMSMarketing #TextMessageMarketingStrategies
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Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire.

JB Kellogg on LinkedIn:

[mercyalpert]

Great tips and presentation. I like the fact that the presenter talks with the right speed so I can understand what he's saying. I just subscribed.

[malikthedefinition]

Great knowledge- my friend was listening 👂🏾 and said Is that will Ferrell or Steve carrel aha!

[brucetyler]

Can you use scrubbed lists for bulk texting MLM opportunities?

[davidscull]

I'm doing a launch I want to use texting primarily how can I get numbers to biz opportunity lists

[taylorprince]

How do you get referrals and grow your sms (Text) list from the costumers themselves? Like an incentive to share that keyword and opt-in number.

[shankardas]

I want to have a console from where I can control my customers SMS marketing.
Can you help...

[marcusromero]

You do any consultations to see if this is a good fit for our business?

[calebquimby]

Great value! Thank you for all the good ideas!!

[fiii]

Where can I find good samples for restaurant text message marketing?

[bigslickjw]

Can I setup a Text Message service that I can resell?

[bettinawindy]

Can you do customer service on text message? Do you guys do that?

[nitramhernandez]

I'm a real estate agent and I want to know if this type text advertising can help my business grow?

[NickLamagnaInvest]

great info. What is the best for the service that you hear people say ... text YES to 555 type of service

[happykc]

Text message receivers get charged correct? If so, this is a bad idea. Customers won't like it. Hmm... What is the percentage of receivers who have to pay for the text to receive?

[SCW]

Genius an essential tool now for campaign marketing. Well done

[baremysoulu]

I keep receiving short code text messages almost everyday offering overnight weightloss and riding of pot belly (it coincides with some unfortunate weight gain I've experienced and with a neighbor whom keeps harassing me. How can I find out if these are malicious in nature or just a fluke?

[tirsodelossantosvii]

Can you give mme idea how this works for Solar Campaign?you know asking homeowners via text if they interested on Solar Power energy

[i.tdepartment]

My company is interested. But we have questions. How do we talk

[bobsonainebyonaa]

What SMS tool is that you have at a low cost!?

[beautifulbutterfly]

So in other words get on our nerves and ppl like me not want to be interested in that business at all