Personalized landing page for contacts at target accounts

Our last recipe video looked at personalizing your landing pages for target accounts as part of your ABM campaigns. Well, today? We are taking it a step further and looking at how you can use hyper-personalization to engage contacts at your target accounts directly.

More than half the work in an Account-Based Marketing campaign will go into identifying your key contacts at target accounts. You’re probably personalizing your emails or LinkedIn messages for these contacts, but what about your website?

Now, creating a personalized page for every contact might require a lot of work. Instead, you can use Unless to display tailored content dynamically within a single page - it’s as if you are speaking to each person individually.