Unlocking the most powerful playlist on Spotify

Here's everything you need to know to unlock the most powerful playlist on Spotify—Discover Weekly.

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Timestamps:

0:00 - Intro
0:15 - What is Discover Weekly?
0:56 - Why is Discover Weekly so powerful?
1:48 - Discover Weekly vs. Radio
2:31 - Discover Weekly vs. Release Radar
2:49 - Discover Weekly vs. Spotify editorial playlists
3:26 - How does Discover Weekly work?
4:56 - Some Discover Weekly examples
6:18 - How to get on Discover Weekly
7:46 - Getting an old song on Discover Weekly
9:21 - Outro

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Thank you for watching!

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#musicmarketing #spotify #spotifyplaylist

[ramonl.]

Got a song released in august 21 with over 800k streams. Today a popularity score of 37 and from Disc Weekly about 250k streams. Thanks a lot Tom for the great help with your vids on this one. 🙏🙂

[jake.macadam]

Tom you’re the man! Always love your videos bro.
Would you say that Facebook ads was was the sole thing that pushed your songs to get on discover weekly?

It’d be interesting to see a video from you where you review which FB ads campaigns successfully got your songs on DW and which didn’t, and talk about why.

Thanks bro!

[AThousandHills]

So helpful - many thanks Tom. We've got 41 followers on Spotify so it's early days for us!!

[vxd]

My experience not so great unfortunately. I pushed one of my songs hard, got more than 10K boost on release radar which increased my popularity score to around 35, but discover weekly didn't come until 3 weeks after that, and its like 5 streams a day lol. 2 months later, I'm still getting 2 or 3 discover weekly streams per day, I'm not seeing the same type of bump you showed. Also, for info, when I passed 30, I didn't get discover weekly, I had to wait a couple more weeks (around week 6) when my song got to 36 pop score to get on DW, and those tiny numbers.

[JasonHensel]

In the last 28 days, I've had four songs on Discover Weekly. Every song is more than six months old, and the popularity scores are 9 to 15 percent. I'm happy they're on there, but they're only pulling in around two to three streams each. So... IDK. Weird.

[claireabella]

do you know if older releases are capable of triggering the discover weekly algorithms? you said release radar only considers you within the first 4 fridays, so was just wondering...

[apdrake]

Are you using traffic campaigns or conversion campaigns for this first-week push now?

[blcktittude]

Good channel. Do you do consultation ?

[AshlyeUsuff]

How many talong do you have be4 you starting online pack sell until now for aslh...when i know you have some isue but this lock ready hahahah im your hasband we show