Making a Facebook Video Ad Funnel That Converts

Are your video ads getting views but not conversions? Looking for a strategy to turn those viewers into customers?

Discover what types of video ads to create to match your customer journey from video marketing expert Matt Johnston.

You’ll also get advice for deciding how many steps and videos to include in your sales funnel stages.

Finally, follow a step-by-step tutorial to set up a video ads funnel in Facebook Ads Manager.

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00:00 Intro
00:51 Stages of a Sales Funnel
01:28 Top of Funnel Videos
02:30 Bottom of Funnel Videos
03:27 Sales Cycle Considerations
04:19 Creating a Simple Funnel in Ads Manager

#SocialMediaMarketing #VideoMarketing #VideoAds

[MarketingHarry]

Video content is the best. Appreciate the bonus at the end! 😉👍

[ThisLifeOutdoors]

Great Info presented in an "easy to digest" way. Thanks!

[davidfaiheng]

Funnelisation. Funnelise. Funnelize. Funnelising. 👍

[abdulirfan]

Hi, i just wondering, what if we don’t have any purchase yet? Do we still need to do lookalike audience?

[atpnutritionals]

Great video! For middle of funnel videos, can you choose Video View campaigns to save ad budget? Or do you need to run Conversion campaigns at all levels of the funnel? Thanks!

[Mzbhagwanee]

If we are using a detailed campaign, have more warming up pages before checkout, have multiple products in the funnel, how do we then setup a conversion campaign?

[mathchewtv]

What contents are good with the consideration phase of the funnel?

[ecombleck]

I always thought that in the TOP of the Funnel, you shouldn’t use conversion, but engagement or videoviews. But now im starting to see a lot of people optimizing for conversion in the top of the funnel!! Why is this? Which is the correct answer?

[thepositivelight]

but how do we make sure that every prospect sees our ad in the correct sequence ( i.e first awareness second interest and onwards), if we are targeting the same audience with different funnel stages campaigns?

[InvestSmart-ir]

I love how everyone skip the step on youtube videos, which conversion objective to choose add to cart, inc or purchase since you're targeting cold audience? people want to know what's going on behind the scenes which is for me the most important step to succeed with facebook ads. Why we can't use for example facebook video views to warm up the audience and than use conversion objective on the middle of the funnel ? once we ask those kind of question all of sudden there is no reply because no one wants to share the secret what is actually working. If I read the comments section down below there are few people they ask the same question but no one is willing to reply why ? I'm pretty sure this comment will not get an answer as well that's why majority of the youtube videos tell you only the basics.

[mohamedsouda]

Very informative but one question if we don't have purchase yet on pixel what should I do for this stage of top of funnel ????

[divenlaxman]

Awesome video. I need your help with my sales funnel can you help? how do I contact you?

[ishtiaquebari]

Do you think testominals work when you are just prospecting? Can you explain why?

[positivity]

I can’t create a lookalike audience I’m just starting 😩🥲 everyone’s showing me how to make a lookalike audience what about the guys like me that have 0 audience for data to start how would we set an ad? very informative though! You guys are awesome ! Thanks !

[assafmanor]

If the Tofu is for cold audience - why do you set the campaign objective to conversions? Don't you want a reach campaign?

Also - you've indicated inyour video that for high tier more expensive product you might need a 10 steps funnel, but in this video you've only showed a simple 2 steps funnel, without even a mofu. Do you have a video showing a longer funnel?

Thank you for the video.

[Titanniah]

how about if you wanna create this for a cafe and bar??

[johansvab]

Could you go a bit more into detail and explain why you choose conversion optimization in top funnel for this example?
Not trying to prove a point or anything, I'm just genuinely interested.

Thanks!

[TheShahiraromli]

Tofu - Testimonials [Problem Solving]
Bofu - Social Proof - Story Telling Customer