Understanding Email Deliverability Issues: Tips for Successful Email Marketing

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Are you struggling with low email engagement metrics, high bounce rates, or spam complaints? You might be facing email deliverability issues. In this video, we'll discuss the common challenges marketers face when it comes to email marketing, and how to optimize your campaigns for better email deliverability.

Key Takeaways:

Email deliverability refers to the ability to deliver emails to the recipient’s inboxes, not just the delivery rate.
A good email deliverability rate is difficult to define, but 95% and higher is a good delivery rate and bounce rate should not exceed 3%.
Sender's reputation profile plays a significant role in email deliverability, and the warm-up process can improve it.
Complaints, bounces, low engagement, too frequent campaigns, a sudden increase in the number of emails sent, and constant switch between different email service providers are common email deliverability issues.
To optimize your email campaigns, use SPF and DKIM, only send emails to contacts eager to hear from you, manage your list properly, clean your lists regularly, and ensure your email content matches the expectations of your recipients.

If you want to improve your email deliverability and make the most of your email marketing campaigns, watch this video to learn how to avoid email deliverability issues and optimize your email campaigns for better engagement.