Muhammad Shafique at JITMM 2013 - Positive deviance for improved malaria outcomes in Myanmar

At the joint international tropical medicine meeting, held in Bangkok in December 2013, Malaria Consortium hosted a symposium on resistance and elimination in the region. 'Taking the resistance out of elimination', highlighted current efforts to combat drug resistance in Asia as well as the major barriers faced in combatting resistance in the region, including reaching migrant populations and improving surveillance and information systems.

Muhammad Shafique describes "positive deviance"-- an asset-based behaviour change approach that highlights and encourages positive behaviours within a community. He outlines the process involved in implementing positive deviance projects and examines the impact of the approach to date, which has been applied in almost 40 countries worldwide to address health issues.

Filmed by Gerhard Joren; Edited by Quinn Pohl