Building a career as a modern marketer - CIM Key Insights webinar

Modern marketing can often mean different things to different people. However, one thing is clear: the marketing team of today is different to how it used to be and is now about two types of persona: scientist and creative. If you put those two together, that’s when you’re closer to becoming a modern marketer. Clearly there are certain skills you require when you think about roles within a modern marketing team. But what about your personal development and growth? What you should be doing to transform as a marketer?

In this #keyinsightswebinar, you will learn:

*What does being a modern marketer really mean
*How to start a successful marketing career
*What a typical marketeer’s top 5 KPIs would be
*When to move to a more strategic role
*The value of mentoring

This webinar was presented live on 11 July 2019. The presenter was Scott Allen, Development and Strategy Director at #Microsoft.