A Christmas to Savour | Sainsbury's | Christmas 2021

It’s been a long time coming so let's savour every heart warming, present opening, roast potato munching moment of it.

[ingridlinbohm]

Not as good as 2014 advert which was a classic. My great grandfather was a soldier in the Imperial German Army and was killed in 1914. It was a very moving advert as my grandmother talked about him to me as a child. He never lived to see Christmas 1914 as he was killed by then. I hope everyone has a good Christmas this year. Peace to all!

[themadazi]

I'm against the promotion of the Kalergi plan.

[dtvfan]

0:14 love that shot, and really enjoyed those waffles. yummy yummy

[swldnsstory]

Lmfaoo the way they had to mix the races after 2020 advert 😭

[givemethevalium]

Brilliant and simple ad. And completely unique to 2021- the ‘at last’ referring to Xmas 2020 being a total washout due to Covid

[SaintsFCvlogZ]

WW1, James Cordan, Mog, kids Nativity great ads no good ads for a few years now.

[helenwilliams]

Why don't the ads play Christmas music?? It's a bit vanilla for me to be honest, didn't love it or hate it either. Only Aldi and Boots really give me that warm Christmas feeling.❄️⛄️

[maukee]

Good work Sainsbury's photographic & graphic design team. Looks like they're having a cracking good time indeed! Long live Christmas!

[letscook]

Finally it is the time for such Ads. Thank you @Sainsbury's :-)

[C-rf]

They haven’t done a good advert in a long time

[JoshNunnyt]

Favourite Christmas commercial last year and a visual feast too!

[thomassiembor]

I love these ads! Doesn't match the charm of Moog's Christmas, or 2014, but great visuals and spectacular music! Well done!

[mrutty]

Their adverts in 2014 and 2015 were exceptional, shame about each and every one since then

[TheOldBlackShuckyDog]

Not even bothering this year then? Where's the 1914 ad quality gone?

[cartmanruinedit]

*the 2015 one is never going to be beaten*

[stringer-ikpc]

😂😂😂😂What a load of crap. Ticking all them boxes.

[JohnSmith-fpeb]

Great advert and the best Christmas advert from Sainsburys.

[edenmilner]

Bring back the cease fire ad😩 I miss Sainsbury’s actually meaningful ads

[dolphindreamer]

Just watched the 2018 one for the first time and was so happy to see that their 2021 Christmas ad was just posted!

[brianwhite]

One of the best songs ever written! Takes me back years! Well done Sainsbury’s! You know where we will be shopping!🍷