Tribute video for Lemmy Kilmister by Valio

This is offered in celebration of the life of a lovely, exceptional man – a man who celebrated life so vibrantly himself. We were first shooting a remake of an iconic Finnish milk ad. The tone of this ad that was shot a month ago was changed to make it a heartfelt tribute, however modest. A take that came late in the shoot was selected – one of Lemmy’s brilliant improv moments that was never in the script. This was our magical encounter with a great man – and we’re honoured to share it with the world.

Thank you, Lemmy.

[dws]

Never thought I'd cry on a milk ad.

[tombaxter]

The body was tired, but the spirit of Lem shone bright. Rest easy, you bloody legend...

[fishandchips]

This is really touching. Cheers to all the Motorhead fans in Finland, I know there are a lot of you.

[aikkuhoo]

This was made in Helsinki around 6th December 2015, ad turned out to be a tribute as He passed away before a release date.
Lemmy, the man with golden heart, Rest in Peace.
Thank you for everything.

[Misbehave]

Lemmy Kilmister is, was and will always be a legend of metal.

[cowboy]

you have to love Finland who makes this kind of commercial! what other country would?

[csepelcharlie]

That smile at the end. What a man. I mourn and celebrate him in equal measure every day. A true hero in every sense of the word.

[CChallinor]

this is a beautiful fade to white with Lemmy smiling is very moving...

[Heatne]

Possibly one of the greatest tributes ever. Lemmy being Lemmy. I bet everyone behind the scenes burst out in laughter! Thanks for sharing!

[MrMarcoanimal]

I´m crying...and i will for a long time.

[SSSimon]

this smile will last forever



born to lose
lived to win

[chrisdavey]

How ill does the poor guy look in this video though! The mark of the man and the mark of a legend that he could still make a joke of it and force a smile. RIP Lem

[JuopuneetMaakravut]

Best Finnish commercial. Thanks for your superb tribute to the music of metal Lemmy. RIP.

[domashnevjuri]

Lemmy was a person with an exceptional charisma. RIP.

[utonevcsaladnev]

Lemmy knew at this time, the end is near...and he smiles in the eyes of death. Because his life is born to lose, live to win...No one can take it this, even death from him.

Lemmy is one of the most badass man of humankind.

[marcushanser]

Thanks Valio. Epic advertising at its best! You got yourself a very loyal customer in me.

[pinkhippo]

Out of all the videos I've watched, this is my favourite. It may have started as a commercial, but as a tribute it's perfect. Simple and bloody dignified. Well done and thank you.

[KratosBadass]

That smile is so catchy :) Rest in Peace Lemmy!

[mrcoatsworth]

This is beautiful. Thank you for making this.
And thank you, Lemmy. For everything.

[Opuskrokus]

Who else could promote a product by saying he _doesn't_ use it?