FLASH: Coachella Valley Firebirds Unveil Inaugural Uniforms

The AHL’s newest expansion team officially revealed their jerseys. When they begin play in 2022-23, the Coachella Valley Firebirds will serve as the NHL affiliate of the Seattle Kraken.

The FLASH REPORT is an Icethetics Original Series that delivers breaking news and announcements in the world of hockey design.

[clever-username]

I love that the inverted fire/water dichotomy gives the affiliate their own feel, and that they leaned into the fantasy theme. Seattle's brand people are geniuses.

[gameplananimation]

1979 Pontiac Trans Am Firebird hood graphic. Almost identical…

[DavidPeveto]

I grew up in an AHL market, so I have just as much love for the AHL teams as I do for NHL teams, and I love the direction the Kraken/Firebirds are going. The trend of naming your AHL team the same as your NHL Team (Canucks, Senators, Penguins, Wild) is so boring.

[HonkyTonkHellraiser]

Very similar to the Flint Firebirds of the OHL

[TheRyanflanagan]

I need an Icethetics-Bardown collab.
Where Chris hosts a quiz about jersey design details.

[StarlordStavanger]

Could we get a video on Alternate Seattle Kraken logos? Can't say I'm a fan much of their current logo, I wonder what other logos that it couldve been but didnt make the cut!

[StevexOwnz]

Just saw the Kraken game thus past Sunday against florida!
freaken wild!!

[octavioalfaro]

Fantastic!
I love the similar design to the big club but yet the original colors to create a separate identity. Well done.
Now I hope my Ontario Reign go back to the dragon emblem.

[emblemanic]

i kinda wish it was a red jersey but it still beautiful! those mockups would make a fantastic template

[grits]

It's so nice to see a completely original team identity and uniform design for once in the AHL!

[ThierryLeYeti]

the logo is amazing, the color palette is unique and really attractive and the jersey is a great way for the kraken to build their franchise's identity

[Jugglerexe]

Solid all the way around. I do like the white jerseys better because the logo jumps out better.

[Becksy_]

They just went and nailed it again!
I absolutely love the design! The logo is so awesome. Like that firebird is totally badass and yet kinda mythical! And I love the color palette. Like rich reds and oranges always work well together and a rich blue always has been an amazing backdrop to make the colors pop!
I also really, really like the Seattle design so I’m totally fine with them sticking to that.
The whole branding is just awesome in my eyes cause you have those two „magical“ creatures that starkly contrast each other in their colors and their associated element yet there are enough common elements in both brandings to link them together. I absolutely love what they’re currently doing branding wise in Seattle!
Thanks as always for the news flash!

[perrettsperchhockey]

I love how the colors are the same for the kraken and firebirds

[JuanSilva-ympf]

Love everything about these unis. Can’t wait to watch some games when they start playing.

[Deltaflot]

I seem to remember a prior video on NHL logos that didn't make the cut and that Coachella logo looks like the Thrashers passed on. :p

[richardburns]

This is a very nice home and away set that does a great job of "Easter egging" their affiliation with the Kraken while allowing for the team's own identity and brand. I find this to be especially true in contrast to the Ontario Reign's exceedingly in your face derivatization of the Kings' past/present branding cues.

[SonnyDlicious]

Love those new jerseys. I think they look awesome! Love the subtlety that it brings to its parent organization. Great color, amazing Crest logo.

[GCubedProductions]

IMO all Icethetic videos should start off with a round of self congratulations

[VictorDiGiovanni]

That's a sharp template. Anyone know if it's available anywhere?