Alexey Chernikov's $0 Marketing Strategy for 200K Monthly Google Clicks

1. Identify competitors

Identify your top competitors and make sure to differentiate between product competitors and SEO competitors.

2. Scrape competitor keywords

Use tools like Ahrefs or Semrush to find and export keywords your competitors rank for.

3. Analyze competitor sitemaps

Locate and export the sitemap of your competitors to see all their indexed pages.

4. Cluster keywords into topics

Use a tool like Keyword Insights or manually group keywords to create clusters. This helps identify content gaps and potential topics.

5. Create content

Use Byword’s “Write from URLs” feature to scrape competitors' URLs and generate article titles and outlines.

Use Byword to create content at scale based on competitor data.

8. Reverse-engineer competitor internal links

Analyze competitors’ internal links using tools like Screaming Frog or Ahrefs and improve your own linking structure.

Use more internal links, better cluster your published pages, and optimize your anchor text.

9. Reverse-engineer competitor backlinks

Use a tool like Ahrefs to explore competitors’ backlink profile to see where and how they get these links.

Create better content and approach the site owners linking to your competitor.

10. Optimize for AI

Ensure content is optimized for AI Overviews, so you’re featured by Google instead of your competitors.

11. Monitor keyword ranking

Use keyword trackers like Ahrefs or Semrush to monitor your keyword ranking vs competitors’.

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