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How Cirque du Soleil revolutionized the circus - Blue Ocean Strategy Example
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The video features Cirque du Soleil's blue ocean strategic move that revolutionized the circus industry. Cirque did away with animals and costly star performers and combined circus acrobatics and fun with the intellectual sophistication and artistic richness of the theatre. It created a blue ocean devoid of any competition from either the circus industry or the theatre industry. Written and produced by Zunaira Munir - @BlueOceanExpert
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How Cirque du Soleil revolutionized the circus - Blue Ocean Strategy Example
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