How Shit Works: Ad Fraud

Perhaps the biggest marketing issue facing brands in the digital age is ad fraud. Brands putting money into a system want to know, quite reasonably, where that money goes—to which site and to which audience.

Adweek recently spoke with Chad Peplinski, svp of media at Conversant. In the video above, he explains some of the different types of ad fraud.

#HowShitWorks #AdFraud #explainer

[dmwm]

nice crisp overview. Thanks for the video! Can you recommend tools or ways how to trace bad actors in Ad fraud?

[june.-]

noOoO I just found a free video maker app with no watermark and now I have to uninstall it because of ad fraud >:'<

[MitzuMage]

My favourite game dancing line got removed and band by Google play store because of ad fraud.

[Umbrely]

And there goes cheetah mobile they removed all games

[magmalava]

Because of ad fraud remove dancing line