Marvel Legends Hasbro Team Interview at SDCC 2023

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ShartimusPrime
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ShartimusPrime Biography:

Inspired by watching boring Transformers action figure reviews, the ShartimusPrime youtube channel was launched in 2008. Engaging the audience with an edgy sense of humor for adult collectors, action figure collecting has never been this fun, and videos are posted daily! Unexpectedly, the channel became more popular for Marvel Legends reviews and Spider-Man, Avengers, and X-Men collection display videos. After a few years, the channel has branched out to review other figure properties aside from Marvel Legends and G1 Transformers Masterpiece. Hot Toys, Star Wars, Diamond Select Toys, DC Collectibles, Teenage Mutant Ninja Turtles, Dragon Ball Z, Attack on Titan, Godzilla, Evil Dead, and The Walking Dead toy lines have all been added to the roster of nearly 2,000 video reviews. Japanese import figures from SH Figuarts, Bandai, Figma, Square Enix, and Medicom MAFEX have been favorites as well. More recently, Kotobukiya Statues (including the very sexy Bishoujo line) and NECA Toys have become more prevalent on the channel. Being a big fan of movies such as Spider-Man, Batman, X-Men, Iron Man, Captain America, The Avengers, Evil Dead, Pacific Rim, Aliens, and other films has lead the channel in the direction of also reviewing movies, movie trailers, blu ray releases, and tv shows. News updates for 2016 releases and beyond are also posted. Audience engagement is a big part of this channel, with giveaways and fan mail being read publicly once a week in the PO Box Pick-Up videos. Impressive “Shart-Art” is shared via social media and included in the opening theme song. The audience is also kept up to date with any changes to the channel, along with recent comic book pick-ups, unboxings, and action figure hauls. Stop-motion segments punishing the popular meme of the Big Time Let Down Spider-Man close most of the comparison segments, and are compiled together for guaranteed access to patrons. Lastly, all figure reviews close with a slideshow featuring dynamic poses of the figure inspired by ACBA, with the added bonus of music performed and recorded by ShartimusPrime himself.

[danyunistrying]

Just for context, I only have respect for Shart and we actually have a good relationship. He has never asked for favors nor been a “shill”. He is always looking to ask things that are good for collectors. That being said in order to have an official interview you are going to be screened by our PR team. And there are certain topics that are established and agreed upon before hitting record. Shart was just doing his best to get the info. But out of respect to the other interviewers, who I’m sure would want to ask similar questions but cannot ask because they agreed to those PR terms, I was trying to lead the convo to established topics. Again I’m sure from Shart’s pov he was only trying to do what thought was good for the fans. And I’m sure he thought he wasn’t going over any lines and had no intention of breaching any agreements. Overall I think the interview was insightful and gives good info. So only luv and respect ✌️

[redroversk]

"ya gotta buy 10 bad Storms if you want 1 good Storm!" holy crap dude, I think I'll only buy the fancy ones then

[gadgetg]

ML team: “feelings aren’t facts”
Us/Shart: “ok what are the facts?”
ML team: “we can’t tell you”
🤔

[ieyke]

Ordinarily I'd say that this was a rough interview, and really attacking them, but the prices are REALLY REALLY out of control right now, and frankly they NEED to somehow justify it.

And I don't think they did. I think they gave good reasoning as to why we don't see articulation upgrades line-wide immediately, but the general price issues are a real major problem that they still don't have satisfactory answers for.
The MASSIVE disparity in one figure coming with an acceptable number of accessories and a BAF part, and then a character coming with NOTHING for the same price is just super fucked up.
SO MANY figures aren't coming with the alternate heads, hands, and effects parts that they SHOULD be coming with.
- Like Blade not having a close mouth head.
- Power Man not having a yelling head.
- Spider-Mans NEVER coming with gripping hands to hold a web line, and half the time you don't even get the full set of thwipping hands, wall-crawling hands, and fists. It's fucking AWFUL.
And jesus, yes, I don't know how we STILL haven't gotten a proper fully sculpted 616 Spider-Man.
And I don't BEGIN to understand how they've never given us webshooting effects that loop around the wrist pegs, or long web lines for Spider-Figures to hold in --vertical hinge-- gripping hands like they're swinging.
The stuff they continuously fumble with the world's #1 superhero is genuinely baffling to me.

And then the retro carded stuff is a complete scam, where they only ever come with like HALF as many accessories IF they come with ANY (which they frequently don't), and then no BAF parts at all, and they're STILL charging the same fucking price.
If they were like $17, yea, sure, fine. But for $25? Fuck that.
Tarantula is a basic generic body with new feet and head, and literally NOTHING ELSE. No alternate karate hands, no screaming head to match his packing art, no alternate black bandana head, no BAF part.


I genuinely couldn't give less of a fuck about excuses of retailers struggling with multiple price points.
Tough shit. Different products need different prices. That's how shit works.
If they want to charge $25 for figures that have all the accessories and BAF parts they should come with, I can deal with that.
But if they're going to sell characters that have generic bodies, no accessories, and no BAF parts, they needs to be like $17.
And OBVIOUSLY that's possible.
You can't make exceptions to release "deluxe" figures that cost $30 or whatever, and then tell us it's impossible to make exceptions for "basic" figures that are stripped down offerings.
That's blatant nonsense.

I never like badgering these guys because I DO think that THEY are trying their best.
But SOMEONE at Hasbro is making a big fucking mess of things, and quite a bit of stuff needs to be fixed.

[Edtho]

LOL Dan's face at the end of the interview was priceless.

[properyof]

Shoutout Dwight and Ryan actually trying to find an understanding and give some answers to the questions Shart was asking but Dan seemed like he was completely over it lol I don’t blame him tho they prob get constant criticism for things that ultimately the higher ups at Hasbro are responsible for

[MusicTheLifeBlood]

Having to "agree" to NOT ask certain questions is, likely, an indicator that they're aware of their consumers being unhappy with the way things are being done & want to have as much control over the situation.

Bummer.

-Dustin

[iehunter]

Dwight and Ryan actually did well kept calm and professional and tried to answer the questions, RESPECT!Shartimus thanks for finally doing a good interview loved it great video, I hope you get another chance to interview them again brother 🙏

[theepoopydoodoo]

"If we put more articulation into every figure, then there'd be a higher cost for every figure across the line" Dwight idk where you were in 2022 and 2023, but the cost of the line is ALREADY INCREASED. It doesn't help that McFarlane makes larger figures with new body molds for $20-25. We understand tooling, we understand paint, I personally dont give a damn about pinless. I'm glad Shart asked the hard hitting questions, cause Hasbro is PRICE GOUGING. "I'd rather have quality over quantity" that's damn right Shartimus.

[jackwells]

Dude I respect you even more now after how you handled yourself there. Looks like it got uncomfortable at times but you didn’t back down. Thanks for speaking up for all of us👍

[kedarpandit]

I like how Ryan gets pissed off when asked the right questions 😂

[lordalpharetron]

Im pretty sure if it were up to them they would make the figures we want, but they have to adhere to corporate guidelines. At this point get what you like and skip what you dont like. It seems like they get pressure from both a customers standpoint and corporate putting the brakes on them when they want to get innovative.

[userthegoodguy]

"I prefer quality over quantity " i fuking love u Shartimus tell them to their fukin face.

[scottroxford]

I'm gonna call bullshit on that part about figures not being able to have the newer articulation scheme because of costs, literally every other Hasbro 6inch action figure line has the reverse diaphragm cut or double ball pegs. The ab crunch, waist swivel combo has the same amount of parts as the reverse ab crunch and even the double ball peg, all of which require 3 pieces for the torso yes? That just tells me that they're not getting the funds to retire those old molds and be like the rest of Hasbro made figures which isn't a surprise given how many MCU figures come out top of the line with sculpt and paint work but sit on shelves.

[TheJun]

When Dwight said "Not that guy You know who you are" i instantly thought about Talkerart. 😂

[GFreeDoesntRap]

At 20:05 they literally said "If you don't like what we are putting out, tough titties, we still gonna make money so you can shut up or leave, cause we don't want to hear any negativity" 😂😂😂 Man the Hasbro Marvel Legends team are some villains 🤣😮‍💨

[Southtown_Paint_Appz]

When ya get annoyed about a question you start calling somebody by their real name 😅

[manofmoro]

If as an Interviewer you can’t ask general questions, what kind of questions can you even ask at that point?

[althentic]

SpiderMan should have his own unique comic mold. Slightly raised weblines like the Andrew Garfield figure. Looks cleaner

[cerss]

5:35 excuses, excuses, excuses to make even more pricey action figures, learn from Marvel Select "Hasbro clowns"