Charity Partnerships

Having a charity partner is sometimes a bit of an afterthought for many race directors. And yet, there’s so many benefits to getting a charity involved with your event, from increased participation and volunteer recruitment opportunities to even higher likelihood of closing sponsorship agreements.

Well, today, I’m talking to industry veteran Susan Hurley, Founder of CharityTeams, about how to approach charities, what to expect out of a charity partnership and how to make the most of this underappreciated opportunity for your event.

In this episode:

6:52 Why partnering your race can help your race registrations, volunteer recruitment, community buy-in and sponsorship prospects
12:48 What charity partners expect from your event
17:09 How to research and do due diligence on potential charity partners
25:20 How to pitch your event to your shortlisted charity partner candidates
31:09 How to structure your charity giveback in a way that best aligns your interests with those of your charity partner
34:34 How to set up a charity program for your race