Bayes' Theorem & The Implications Of Compound Probability, Understanding + Design

In this lecture explore how a probability formula from an 18th century Mathematician parallels the graphic design process. Throughout I touch on concepts of objectivity, subjectivity, and how to negotiate the designer-client relationship in terms of revisions and dealing with feedback.

Whole lecture with notes/outline:

Key Takeaways
• ASK QUESTIONS: Get as much information as possible before starting.
• ROLL WITH THE PUNCHES: Try not to think of revision as being ‘wrong’, but rather as helping clarify future ‘right’
• VALUE THE PAST: All prior interactions influence current ones.
• THE DONUT HOLE: When you define something, you inherently define its opposite. BOTH are important.

Links and references for additional research:

Wikipedia - Bayes Theorem:

Veritasium - The Bayesian Trap:

Why The Majority Is Always Wrong - Paul Rulkens:

Overcoming Blank Page Syndrome:

[UnbekannterSoldat]

When I worked as a freelancer, my initial acquisition for a customer came with a questionnaire which asked a couple of difficult question. Though not every question had to be answered, there were a few required fields, for example, which competitors a customer would like to delimit themselves from or which associations they want to avoid with the public.The wants and the do-not-wants are equally important and many clients, especially those that worked on a new business idea were grateful for this exercise. It also helped me a lot when working on the first concepts. It's a simple but effective thing to do upfront.