DON'T COPY Patagonia's Digital Marketing Strategy

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Outdoor clothing brand Patagonia puts its values and ethics front and center in its digital marketing, but it does seem to be leaving plenty of growth on the table by not covering some of the real fundamentals of digital marketing.

The question of course is: Is this impacting them?

And of course the bigger question is: What can fellow e-commerce store owners, ethical brand owners and the rest of us marketers learn from Patagonia's digital marketing.

In today’s video, we talk you through the ups and downs of Patagonia’s strategy, and help you discover what not to do when it comes to your own digital marketing.

⏲ Timestamps
00:00 — Intro
00:29 — The Rise of ESG Standards
04:24 — How Patagonia Generates Sales
10:11 — Innovation in Marketing
12:54 — How Patagonia Gets Traffic
16:16 — Patagonia’s Social Media Strategy

🔗 Resource and Links

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Who Are Exposure Ninja?

Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

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Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Tim Cameron-Kitchen, Dale Davies, and Jess Percival

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#ExposureNinja #Patagonia #DigitalMarketing

[denisiotisland]

Fantastic break down, totally objective and at the same time open to giving them suggestions as to how to better Rock their site and traffic… Big Kudos to the Ninjas who helped with the research and production of this vid!!

[MartinZanichelli]

With that name, at a first glance, I would think it is a local company of that region in Argentina.

[jesspercival]

Maybe Patagonia needs to request a website and marketing review 😂

[TaaviAltpuu]

You've left Patagonia's Mission Statement out of the equation here, Tim.

"Make the best product. Cause the least amount of harm. Inspire and implement solutions to the environmental crisis."

After all, their marketing department is following their overall business strategy. Taking that into consideration, their marketing department simply can not start bombarding your ICP too aggressively, otherwise, it will go against the organization's POV.

Although, valid points from a digital marketing perspective, if your main goal is to generate more revenue through your website.

[Allprowebtools]

Non branded terms are competitive but it also give a good conversion rate.

[PedroTalaia]

They clearly don't want to sell, they are working long-term not short-term.

[xtilesHQ]

Nice topic!
Do you consider any kind of cooperation on your channel?

[timi]

This video is genius. Could Tim be trying to bag them as a client? 🤔 Find out, on the next episode of….