What’s behind the India Out campaign in Maldives?

The 'India Out' campaign started sometime last year as on-ground protests in the Maldives, and later widely spread across social media platforms using the phrase with a related hashtag.
The Indian High Commission in the Maldives has sought government action and greater security following what it calls “recurring articles and social media posts attacking the dignity of the High Commission” and diplomats posted in the country. Last week, a letter written by the High Commission to the country’s Ministry of Foreign Affairs was leaked and widely shared in Maldivian local media and across social media platforms. The letter cited the Preamble of the Vienna Convention on Diplomatic Relations (1961) and stated that these “attacks are motivated, malicious and increasingly personal” and indicated that they could potentially “damage the time-tested and mutually beneficial bilateral relations between India and the Maldives”.