5 Reasons Your Trademark is a WASTE OF MONEY - Trademark Mistakes

Don't waste your money by making one of these mistakes with your trademark registration! Trademark attorney Aiden Durham talks about 5 common trademark mistakes and how these trademark registration mistakes can result in your USPTO trademark application being a complete waste of money.

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The information provided in this video should not be construed or relied on as legal advice for any specific fact or circumstance. Its content was prepared by 180 Law Co. LLC, with its principal office located at 1580 N. Logan St., Ste 660, PMB 92925, Denver, CO 80203. This video is designed for entertainment and information purposes only. Viewing this video does not create an attorney-client relationship with 180 Law Co. LLC or any of its lawyers. You should not act or rely on any of the information contained herein without seeking professional legal advice.

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#AllUpInYoBiz #trademark #intellectualproperty

00:00 Intro
01:40 The exception to the rule
02:18 Wrong trademark owner
04:30 Wrong date of first use
06:22 Wrong goods and services
10:20 Stop using the trademark
11:32 Not monitoring and enforcing
14:45 Outro

[CarmenPerez-kzrw]

I’ve won two cases on my own without a lawyer. One of the cases was federal.

[samjackson]

Hey Aiden—I’m noticing a lot of companies, including major ones like Whole Foods and Amazon, no longer using a “TM” or “(R)” with their company name/logo, among a BIG growing number of other small brands (i.e. Whole Foods products) *NOT* using the trademark. This is very hard to research online, so I stumbled across your video here explaining why it may not be necessary. Have you noticed this too, or could you investigate or ask around and find out why so many companies are ditching it? I’d really appreciate it. And it seems like a big deal paradigm shift kind of thing. Thank you! Sincerely, -Sam

[jilltucker]

Is there a typical cost that one can expect when it comes to registering a trademark? $1, 000, $5, 000, or $10, 000. I am looking at order of magnitude? Also, timing of when you register your business, when you apply for trademark, obtaining EIN, etc. What is the recommended order?

[borderbeachwithchipleach]

Can we take a moment to appreciate the thumbnail here?
👉🏼Actual lawyer. I love it!

[fc-yhwu]

Golden information darling, thanksgiving 😁

[ymostjk]

Great video to understand trademark application! Very helpful!

[MarioBasketballWorkouts]

Thank you. This was cool to watch and learn from.

[mariebo]

Love all of this! Thank you! Question on point #3. I have a brand and an online store(Shopify). I only plan to sell my branded items. But I have various types of items. Hoodies, mugs, t-shirts, anything I can get printed on. Could I use the class 35 or do I need to list the separate classes and pay for each class?

[anniekhan]

I came ACROSS your video by chance. Your doing great work😊
Please guide me that i have a private limite company in belgium and now i want to apply for EU trademark registration. Do i need to apply for trademark in Belgium first and then In EU trademark registration system or i can directly go for it.

[nadiaspencer]

So….we have to actually start selling with our brand name/ logo etc BEFORE trademarking it???? In order to have a date of first use… how long after selling start date do u recommend we trademark?

[iamanovercomer]

Love it, an attorney telling you, don't trust the internet ❗️🤣

[jamestrueblood]

What should I expect for the cost of service and product registration? 🙏

[lx]

In the USA the first-to-use has more rights than first-to-file. You can get a TM and years later someone else using "your name or logo" can invalidate your TM because they used it first in commerce. Sucks but that is the way it is....

[f.l.mproductions]

So a person would have to be already using the name and logo before filling ??

[goodnessalwayswins]

It's easy to change your tm from yr name to yr business name it just costs I think a hundred dollars. Just change it in time

[luiseduardouzcateguidlima]

ooooh LOVE YOU!!! How can I hire your services?? how much does it cost? I hope I can afford it

[AS-ojcw]

Does this mean you can't trademark something until you put the good or service out to the public? Seems like you odd you can't trademark something then release it

[LM-clys]

What is the big deal about only puttingthe trademark in your name and using it. In your business? Can't I just grant myself my business? The privilege to use it?

[SkS]

this was low-key scolding lol with an undertone of frustration. good info though.

[greg.peepeeface]

Hopefully more of these video's get produced with the advent of AGI because Google is taking copyrighted content, which is why there's a currently a New York Times lawsuit against Google. So I wonder how far slogans, phrases, content can be trademarked (btw, also a fellow Coloradan).