Prof. Nick Binedell

Prof. Nick Binedell is credited with helping establish the very successful and prestigious Gordon Institute of Business Science (GIBS), which is part of the University of Pretoria. Despite coming into a market that had several good business schools GIBS has become an undisputed leader.
Asked what motivated him to start a business school in a market that seemed saturated with business schools, Prof. Binedell explained that as long as consumers have problems, they will always search for solutions. People will always look for better, faster and smarter ways to accomplish everyday tasks. And fortunately for entrepreneurs, there is still lots of room for improvements in existing products.
The message that Prof. Nick Binedell articulates is that if you, as an entrepreneur, can solve real painful problems you are in business. Take for instance: Google made search better; Amazon simplified online buying and selling; Netflix solved on-demand streaming media, and Uber revolutionized the on-demand car service.
The question is, “What can you make smarter or better?”

Produced by Astral Studios