Mixing Rates. Are you doing it wrong?

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Hello, I'm Nicholas Di Lorenzo, Studio Owner, Mixing and Mastering engineer at Panorama Studios.

I'm an Italian-Australian born and raised in Melbourne. I've been a creative professional for 10 years managing some pretty awesome projects for artists, labels and producers all around the globe.

What motivates and drives me?

My family,
Good food,
Great coffee.

You can find me on many platforms:

Panorama Mixing & Mastering

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I was a student studying a bunch of music tech related things in the early 00's, and one of the side courses was music business, but they just don't teach what's in this vid (or at least didn't). They talk about lables and record deals yada yada ... but nothing about how you as engineer are actually going to make your own money running your own business selling your services direct to a client! It's all things you had to work out yourself when you actually start needing to ask people to give you money. It's some very useful info that I'm sure will not only be highly valuble to many just getting into mixing, but probably to quite a few people that have been doing it for some time as well (or into any business or trade at all really)!

DaftyBoi

Albums: 50% upfront and 25% half way through is a smart move. Maybe they only get mp3's until the final 25% is paid.

Rolanoid

Love this dude! We need more people talking about rates in this industry. So many people keep their rates a "secret" to their peers and I have no idea why. It helps us all if we help each other get better at the business.

progressionspod

13:23 That's a GOLD NUGGET of wisdom right there my friend!! 🙌

natejohnson

Thank you for this, it was a really good exercise to assess my own place in the mixing world. The difficult thing is to try and bypass the market rates around and charge what you think you're worth, I'm at the point where I charge solely on the basis of having enough clients to keep busy. I've been pondering charging more but I am a bit worried that I won't have enough clients. At my level (not my day job, doing indie music, 25 years experience), people still expect the mix to be dirt cheap. I wonder if charging more would actually send a message that gets me more serious clients (i.e. clients that appreciate the value of a mix more) or if I'm shooting myself in the foot. 😊

studiovinden

That was honestly such a good video. Not just for mixing rates. But every creative freelance work!

CypiXmusic

This year everything has been positivly changing in my studio since i take your advice, from the technical point and your perspective on things like this. Thanks is not enoght !

Leoguerrero

Where can I ask more questions on this video, i have to come back to it

SHAMESOUNDS

Chasing money is such a pain in the ass. I personally like getting everything upfront, but sometimes it’s not an option.

At the end of the project turns out, that client cannot pay me back unless they make any money from that project I worked on.

It is completely ridiculous, this stops my business from progression. Cannot pay my bill with the work I have done for people.

Waiting 4-7 months to be paid is so stupid...

It’s time to make changes, Ive really done it all wrong…

iljakorjukin

I always have a hard time pricing myself as an engineer because I also have 3 music performance degrees including a masters in jazz and contemporary music. I also understand some EE and coding. I'm not exactly a beginning mixer because I've been working on my own projects and projects for friends since high-school but I don't necessarily have a lot of places to point to for "results" because I haven't saved most of it, but I also need to feed myself and pay rent. I haven't been making as much as a performer or recording artist since 2020 so I'm in a tight spot. I've been charging 90 usd a track for unlimited revisions but it's not sustainable. I have a studio as well. Should I switch to hourly, or is my cumulative experience, ear, and access to equipment and software worth charging more?

JazzyFizzleDrummers