Interior designer Alidad shows us around his opulent London flat | Design Notes | House & Garden

Known for his opulent, elegant style and for combining comfort with behind-the-scenes practicality, the renowned Iranian-born interior designer Alidad has designed some of the finest interiors in the world and has much wisdom to impart on the subject. Here shares the secrets of the layered, luxurious decoration of his London home.


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CONNECT WITH HOUSE & GARDEN

ABOUT HOUSE & GARDEN
House & Garden has, for 70 years, set the gold
standard in design and decoration for the home.
House & Garden covers “the well-lived life”. As well
as covering the most beautiful homes and gardens,
House & Garden extensively features travel, wine &
food, lifestyle and shopping.

[DreamingCatStudio]

Sumptuous! I love his attitude: “This is how you make a home, not a museum”. Made me happy!

[juliancoulden]

His style is absolutely unique. There are no imposters! No one comes close. Sitting in his flat is like sitting inside a jewel box!

[agtovetro]

I love the idea of the yellow room since London is very grey.

[awake]

His home is absolutely luxurious and stunning. He stays true to what he loves instead of following what’s trendy at the moment. Such an inspiring place.

[stephenwilliams]

His style is glorious. What a treat to be invited for drinks or dinner and sit in the dinning room.

[toniy]

The dining room is very sumptuous. I can imagine a gathering of good friends sitting under the candle light, gazing around the room, smiling, as they sip wine and converse with their urbane host. Magical.

[IrishAnnie]

Wow. How opulent. He has wonderful taste. My eyes were trying to take it all in.

[jodrew]

With all the current talk about minimalism, to see the exact opposite (maximalism) is surprisingly refreshing. It's a symphony of organized, colorful and tasteful chaos, I love that.

[vcoonrod]

His rooms feel like home. Something that feels full of happiness somehow. Great skill. Thank you for sharing.

[azin]

A lot of old Iranian antique art in his collection. Simply stunning!!

[Print]

WOW! I just don't have the right friends. What I wouldn't do to go to one of his dinner parties! Love this home.

[ericackermann]

Mr Alidad number 1 !
He know how to created a beautiful, warm and comfortable House.

[gwenwade]

The most splendid individualistic home. I loved every element. Bespoke, bespoke spoke.

[TheSwissChalet]

My mouth is watering. This is absolutely stunning.

[ciganyweaverandherperiwink]

That dining room is gorgeous. I love the walls. Thank you very much for this short but sweet video.

[jennyharmony]

Dining rooms are my favorite rooms and this dining room is MAGICAL!!!! 😍😍😍

[pamelaroebuck]

I keep coming back here because of his eclectic style of blending color and texture. He understands the value of light and making a home filled with love.

[craigathonian]

i try to teach people that a good interior designed home should always be a beautiful vignette at every viewers point that expresses the owner. What ever your style taste is, doesn't matter, just show character in some way and you'll have a beautiful home....just like this master !

[s.p.]

Stunning!!! It's nice to know that there are decorators who still embrace traditional decor with a whimsical and unique flare.

[ndRatePetronius]

I love the comfortable opulence of his design sensibility!