A Practical Guide to Implementing AI Accross your Org | UXDX EMEA 2023

Steve Collins, CTO of King Games unveils the transformative role of Artificial Intelligence (AI) in mobile gaming, particularly in the success of King Games. This talk offers an insightful look into how AI has revolutionised game development, player experience, and business models in the mobile gaming industry, with a focus on popular titles like Candy Crush.

Introduction to AI in Mobile Gaming:
* Exploring the integration of AI in game development.
* The impact of AI on enhancing the mobile gaming experience.
* How AI contributes to level design and player engagement in games like Candy Crush.

AI Strategies in Game Development:
* Implementing AI to optimise player experiences.
* Data-driven decision-making in mobile game design.
* The role of AI in user engagement and retention strategies.

Challenges and Innovations:
* Overcoming challenges in integrating AI into mobile games.
* Innovations in AI that have reshaped the gaming business model.
* The future of AI in the gaming and entertainment industry.

Outcomes of AI Integration in Gaming:
* How AI has driven success for King Games.
* The broader implications of AI in the mobile gaming industry.

Join Steve Collins as he shares the significance of AI in modern gaming, inspiring audiences to embrace technological transformation in this dynamic field.

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