A conducting rod whose length is l = 27.0 cm is placed on frictionless U-shaped metal rails

A conducting rod whose length is ℓ = 27.0 cm is placed on frictionless U-shaped metal rails that is connected to a lightbulb having a resistance of 5.00 Ω as shown in the figure. The rails and the rod are in the plane of the page. A constant uniform magnetic field of strength 1.20 T is applied perpendicular to and out of the paper. An external applied force moves the rod to the right with a constant speed. At what speed should the rod be pulled so that the lightbulb will consume energy at a rate of 1.10 W?