Ceramic Artists | Umbria, Italy | Italy Made With Love

Hand-painted ceramics is L’Antica Deruta’s specialty as it has been since 1950. That’s when Alviero Moretti started the company as a small atelier manually working with clay on a wheel using techniques dating back to the 15th and 16th century. The shop, now owned by the 4th generation, Giorgio and Camilla Morretti, follows Deruta’s ceramic tradition, keeping the tradition alive. Their boldly colored, intricately painted designs are what separates Deruta’s world-renowned majolica pottery from other types of ceramics.

Want to experience this for yourself? Made with Love hosts tours where you can meet the artisans from the series! These are once-in-a-lifetime experiences where you get to go inside centuries' old traditions and see Italy in a whole new way!

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Key Moments

00:00 Introduction
00:40 History of Maiolica
01:27 Meet the Moretti Family
01:45 Producing the Ceramic Pieces
02:55 First Firing of the Ceramics
03:15 Glazing Process
03:55 Painting
04:50 Transferring the design
05:40 Second Firing
06:20 Keeping Tradition Alive

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[kateashby]

Man, he is just incredible in every way. VERY wise! I’ll be showing this to my ceramic students tomorrow for our last day of class (middle school). I hope they listen closely to what he’s saying! ❤

[salassian]

Word to the wise:
The Deruta ceramic factory in Deruta, Italy has been sold to a Chinese company which has enabled a noticeable reduction in the quality of the currently produced products.