How do I share a story that engages my audience and what are the benefits of business storytelling?

This video is centered around the power of business storytelling in presentations and how to effectively use it to engage audiences, convey research, and make an impact.

*Topics*

*The Power of Storytelling*
--Nancy Duarte discussed the potency of stories as a medium of information transmission, noting that they have the ability to engage and excite audiences.
--Nancy Duarte emphasized that using stories means putting one's humanity on the line, which can be daunting but rewarding.

*Types of Writing: Report vs. Story*
--Nancy Duarte outlined the two extremes of writing: report and story.
--Reports are exhaustive, filled with facts, figures, and details, while stories are dramatic, engaging, and memorable.
--Nancy Duarte suggested that presentations should fall somewhere in between, incorporating elements of both report and story.

*Incorporating Stories into Presentations*
--Nancy Duarte advised the audience to identify places in their presentations where they can turn facts or data into stories.
--Nancy Duarte emphasized the importance of finding the narrative in data and telling the story behind it.

*Key learnings*
--Stories are a powerful tool for communication and can be used effectively in presentations to engage the audience.
--Presentations should incorporate elements of both report and story, balancing facts and figures with engaging narratives.
--To effectively convey research, a different creative process is needed than report making.
--Data can be transformed into narrative, providing more meaning and engagement for the audience.
--Changing up the presentation rhythm, mixing a little bit of report with a little bit of story, can make presentations more interesting and effective.

*​Like what you see? Check out Duarte on other channels:*

[Bizprova]

Come here for the right reasons, and you'll get the values!!

[cexino]

Nancy is brilliant - Thanks for sharing and being so inspirational

[catspremiersagain]

Wonderful description of why stories convey information beeter than a series of facts. Thanks :-)

[ThachNguyen-fspl]

(Nguyễn Thị Thạch) This presentation is so great. She has a good voice. Moreover, she is very nature and confident. Her body languages are very suitable. Besides, I think that she speaks too fast in the end of her presentation. Therefore, there are some point that I couldn't know what she said. However, I really like the way that she presents and gives infomation. The topic is very useful for everyone when we makes a presentation. It is interesting when you present a presentation through storytelling. She came up with two examples: Report. "presentation needs to be married with story like a cake layers of the cake..."so infomations in report will become more attractive and interesting. She also shows the difference between report framework and story framework. Through her presentation, I realize that a little story will help our presentation become more interesting and lively. I can learn more from her. Thank him for his presentation.

[ArthurMaritime]

This is great presentation, technique and advice. The challenge lies in the stultifyingly boring, grey substance most business types actually comprise. Corporations are like people, They believe a story exists in everyone, but it really is just amalgam of bad B and C storylines of all particular plots most impactive on the individual's POV. Businesses lack story because they lack depth. They are interested in money, whereas people have something more. Rarely enough for real storytelling.

[Bizprova]

Nancy, this information was absolutely GREAT!! I watched your TED video, which led me to this one. I now have you marked in my favorites. I would "LOVE" to see you create another video that ties the value points you make here with NLP.

Obviously there is a connection here, and I'd like to see you speak more in the "bridge" between them.

Also, maybe a more in depth explanation as to "why" these areas are so important. You definitely have me tweaking and observing my future presentations! :)

[thanhthucnak]

She is a good presenter. I like the way that she present- telling a story. It is a creat idea. Next, Her body languages and voice are very great. Moreover, she aslo use visual aids to achieve high sucess. However, sometime she presents too fast. This point is difficult for the audience to keep up with the content she said.

[christjohnduarte]

Awesome, greetings from Philippines we have the same name by the way, I am a Duarte.

[vchirayil]

Excellent PIXAR videos & tips on storytelling:

[lauracathrine]

If generations are passing down stories, they're not illiterate. The fact that they can tell and understand story automatically disqualifies a group from being illiterate. Their literacy exists in being able to listen to, understand, and retell a text. 

[vuthihong]

this presentation is very good. Presentation by storytelling do attraction and special. She combined actions and speech very well. Besides, it helps me know how to prepare for a presentation. Example as ideas, design, ...I think the combination a stories would be interesting for presentations. through this presentation, I have drawn a lot of necessary experience .I will try to do as well as she

[TamPhan-rlic]

(Phan Thị Tâm). I can study presentation by story.Throught story, we can see quality of story. my presentation are dynamic, static. Furthermore, when we present about topic, we need to prepare idear, improvet and design story. I think that it is good idear. I will try do it.

[RobRuthart]

Yaay for like minded people. Thanks or sharing.

[gojuryu]

3:29: "[In Hollywood], there will never be a movie scene that lasts longer than three minutes". Have you ever watched a Tarantino dialogue?

[Subalpine]

How can someone whos doing a video about story telling be so terrible at keeping my interest? shes the worst!