1. How to break down an ad campaign? - An Introduction to Reverse Marketing | Kraftshala

Welcome to the world of Marketing or as we like to call it - Reverse Marketing!

We will teach you a framework that will help you break down any ad campaign! This proprietary Kraftshala framework has been delivered across 100+ sessions in almost all IIMs, XLRI, SPJAIN, ISB, etc. This has been created by Varun Satia and Eshu Sharma, Co-Founders of Kraftshala, and the top marketing trainers of the country!

This is the first video in the 8-part series on Reverse Marketing.

Like this and want more?

We also do weekly sessions on marketing and if you liked this, you will LOVE that. The best part? They are completely free of cost.

Kraftshala makes India’s most loved marketing & sales training programs. We believe that education becomes a lot more fruitful, and a lot more fun, when you get kickass practitioners, the real experts, to train emerging talent. We've trained S&M professionals from India’s top consumer companies (like Unilever, P&G, Nestlé, Yum! Brands, etc) as well as students currently studying in the best business schools of the country (IIMs, ISB, FMS, XLRI, SP Jain, IIFT, etc.). In case you are looking for a marketing program, you can apply on our website.

Links to ads shown in the video:

#ads #kraftshala #marketing #campaignanalysis #reversemarketing #varunsatia

[somyagupta]

This is the very first time I have heard about reverse marketing, and I am very intrigued after watching this video. I like how the video explains the deep link between ads and the business objectives through the growth equation.

[roshanrocksgaming]

This is more educating than any other I learned most concept of ad market today by this video

[GurfaraazSingh]

Very interesting case study, indeed the 'Aur Dikhao' campaign was a game changer for Amazon India

[shashanksinha]

Thank you for putting it in such a structured way.

However, can a brand be going for more than 1 business objective through an advertisement?

[LalitSharma-rsjh]

This is a beautiful technique! But dont you think that decoding ads later is a faulty method as we are assuming that the brand team did the right thing? Because not all campaigns might be done well. E.g. current CRED campaign - how do we decode whats happening there?

[sanjugevlog]

Sir I want to become a digital marketer. I booked the the Marketing launcped exam so sir my question is can I became digital marketer with launcped

[prashantdanekar]

Hi Kraftshala, have been in Traditional sales & marketing for 30 years. Am keen on shifting my career & become a Content Marketer. Is it feasible ? How can Kraftshala help me ?

[creativecomrade]

I think growth equation concept can be better understood by applying with live examples like for example for example i had a brand new toothpaste manufactured if i substitute with growth equation

Total available
*
1%of people consume =1000
*
How often they consume=1time
*
Awoc=5grams

=50, 000, 000 (size of a brand /category)???

[premmokase]

It is successful video thank you much sir

[mdsaqib]

Hi @kraftshala I am a student. just wanted to ask u that if I am done with course can i continue this as a part time job along with my studies?

[hoạt]

Let's prepare for 27 date exams 👈👈