Ads for Authors in Amazon Marketing Services (AMS) KDP

Here is our AMS marketing tutorial for Kindle authors!

These were the results of some Kindle ads we did through AMS, which stands for Amazon Marketing Services. We had our books enrolled in KDP, or Kindle Direct Publishing, and our authors had some pretty interesting results.

We discuss the difference between sponsored products, and product display in Amazon Ads.

We also explain what ACPC and ACoS mean, along with cost per click, or CPC.

We delve into what keywords you should select, and the difference between advertising fiction and non-fiction, as well as the difference between advertising ebooks or paperbacks.

[sheldoncole]

This was the most helpful video I've seen on this topic. If not for your explanations, and examples, I would've never put much thought into the price of my book versus how much I'm willing to bid to for each click, and would've most likely lost a lot more money (profit wise) if not for you. You seem like you genuinely want to help people and it was refreshing to see a title that didn't have the word "secret" or "how to make X in X days with my method" in it. Much appreciated!

[conniewesala]

absolutely 5 star video. I'm new to publishing. 3 novels. Been researching for months; this was the best and I'm now ready to run an ad.

[Robert]

I'd rate this video a 5+ Star. In fact, I'm bookmarking it and using it as my basic bible as I begin going through the advertising process.

[gliddofglood]

This was extremely useful. Thank you. Just about to start advertising my Christmas fable Claus and Claws and am trying to get a handle of Amazon's thing. Amazed so few views or likes for such a good video.

[ArtOfDavidAmos]

Thank you for being upfront and transparent, very rare.... VERY good video...

[RobertDeloyd]

I will definitely bookmark this video; a very informative video with lots of info I'm still trying to decipher... Thank you for making AMS so plain and easy to understand and follow :)

[anabelg]

Great content! Best video on amazon marketing that I've seen

[KisLevTVLIVE]

Wow Ashton! You rocked! I am so grateful for this great video! Really, this has been a gift for me!!!! I will update you how it goes!!!! xoxox

[ScottBilker]

Excellent analysis! Thanks for the great video!!

[thecoyote]

Hi just wanted to ask, how many keywords can you use for a campaign?

[traveltyp]

when was this video created? what do you suggest for gaining rankings without asking for reviews or review swap?

[as]

Dear sir, while I am uploading paperback the process is just continue and at last i have to cancel the process.