Djokovic shades Uniqlo after they drop him for Federer.

Novak Djokovic clearly hasn't forgotten that his former clothing sponsor, Uniqlo, dropped him the same year they signed Rodger Federer. Watch this hilarious Djokovic interview response from 2018

[Creees]

After watching Rune i now like Djockovic.
He was the bad guy we loved to hate but i do love Djockovic and loved he switched to Lacoste
He is actually a very nice and generous man

[owendagreat]

This is more about Nishikori who is sponsored by Uniqlo.

[voidwalker]

bros not throwing shade, he's tired, and can tell the interview has been boring, so tried to make it more i teresting

[Tennislover]

This video is the definition of fake news, djokovic left uniqlo in may 2017, federer signed with them in june 2018

[tejowl]

Fake (old) news. Djokovic and Uniqlo parted ways. Djokovic found a legend of a sponsor. Lacoste. Uniqlo picked up Federer after Nike dropped Federer as he was suddenly available and even had no sponsor on his clothes for a few tournaments - which was weird for a champion of his level.

[jashwanth]

I think the reason for their partition was due to Djokovic massive dip in 2017 season. Uniqlo probably thought Djokovic is finished with his injuries and so they left him. But Lacoste believed in him and the rest is history.

[dzailibu]

Nole being truthful here. His terrible performance in that USO semifinal was a Uniqlo inside job. The word was that they gave UNICEF 10 mil. But made a huge money from Nishikori playing in the final. So yeah, the key to Nishikori's success was Uniqlo

[fabz]

Hanging up the phone gesture a much funnier troll.

[TheAwesomeAccount]

For people saying date is inaccurate or "Fake news"...
This video is from 6 Sept 2018 US OPEN QF. Federer signed Uniqlo deal in JULY 2018 (2 Months prior). Djokovic is aware that they dropped him a year ago to make room for big contract with Federer. It was known he was having disputes with Nike for a while.

[andrewbowyer]

He's always playing the victim, no wonder people hate him

[rijgrg]

This guy is always trying to making things entertaining man, love Djokovic. I've always seen him like the Loki to Fedal's Thor. But we all know Loki is a goat main character with a heart of gold

[suzannal.]

@tmisports - Only shade here is you trying to belittle the GOAT - Novak (24). Going from Uniqlo to Lacoste is like driving a Toyota to driving a Bugatti. .

[susannaaurelio]

You're so funny 😂 you'll get into trouble😂😂😊

[kobeniburgerking]

Wait really? I’ve never heard about this. I thought uniqlo didn’t have a tennis brand ambassador before federer

[spideyocd]

Djokovic may be the undeniable statistical GOAT and is a major contender for the GOAT but Federer remains the most marketable

[nathanfusco]

Yeah it’s kinda nice, but am I the only one who found it cringe at the same time

[hillsonn]

I live in Japan and in my experience from casual talk around the courts with Japanese friends - Djockovic is not particularly well liked. Especially these days with his anti-vax stance and ambivalence surrounding the war in Ukraine -- two issues that have pretty strong support here. Not saying anyone discounts his skill, but Uniqlo knows their market.