Scott Galloway - The Four - What To Do

Worth more than $2.3 trillion combined, the Big Four (Apple, Amazon, Facebook, and Google) continue to grab share from media companies, brands, and retailers. Scott Galloway, Professor of Marketing at the NYU Stern School of Business and Founder of L2, will showcase how the traditional rules of business don’t apply to the Big Four and identify ways that brands and companies can fight back.

Scott Galloway is a Clinical Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing. In 2012, Professor Galloway was named “One of the World’s 50 Best Business School Professors” by Poets & Quants. He is also the founder of Red Envelope and Prophet Brand Strategy. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the boards of directors of Urban Outfitters (Nasdaq: URBN), Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.

The L2 Digital Leadership Academy, led by faculty from NYU Stern, Kellogg School of Management, Harvard Business School, and L2 researchers, is a two-day conference rooted in business fundamentals coupled with tactical sessions on digital topics.

[spoonkies]

I'm a business student at a university and I have never received anything close to this lecture in quality, eloquence, and focus. I was truly fascinated the entire time

[mentallyhyp]

So happy you are posting these. Been studying your videos and information religiously... I have been using it in my business strategy sessions and I have been exploding my biz since! Thank you again!

[jesusgaud]

This video lecture is amazing, no really, it is amazing.

[lolumadder]

Love your content Scott! The older I get the more my focus shifts to staying up to date with trends happening around me. Your videos never fail to deliver.

[rfpeace]

WOW Scott, that was the best 48+ minutes I've spent in a long while...
cheers!!!
ron:)

[eghatfield]

While watching this Scott managed to put 3 items in my Alexa shopping cart, causing me to scramble for the pause button, cancel items and turn of the mic. So after I'm convinced to buy more Amazon stock, he predicts they will be broken up. Probably still a win for my portfolio. Amazing presentation on the relationship of these companies!

[JimPaar]

A true analytical mastermind, love Listening to Professor Galloway

[fleXcope]

Rewatching this in 2020. Superbly projected.

[korah]

Scott your one of the reasons I wanna go to Stern for my MBA

[guyman]

I think Professor Scott is becoming THE Anthropologist of this time and place.

[markdisaac]

Love, love, love this. Great content. I'm going to get all three of my twenty-something daughters to watch this. Scott Galloway is the coolest guy on the planet.

[natirvinii]

Galloway is an excellent presenter...entertaining writer and fabulous storyteller...

[faragar]

Wow, just wow. This almost makes me want to get more into studying economics.

[jaywon]

The content you provide is amazing, Scott is such a great communicator.

[CruiserZone]

7:50 ...That's not Germany, that's Poland.

[Sychonut]

I really appreciate the progressive message at the end. You are a good man Scott.

[Dominickudo]

That was excellent I can listen to him lecture for like another two hours.

[edgar.espinoza]

Great lecture! But what happened at 38:45? It seems like the comment about fake news and the misbehavior of Facebook and Google was interrupted.

[argosprtn]

Great presentation, made me wish I was back in college. Thanx for your continued education on these companies and what the future trends are going.

[tonyb]

the facts are very insightful. this is what ted talk should be.