E169: Mastering the Art of Mini Courses: How to Leverage Them for Leads & Revenue

 

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Come listen on YouTube:  

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Join the Profit Levers Workshop & Rock 2024:  

Get started on your course marketing foundation for only $1!  

Coming in December!  Mini-Course Workshop

 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

Advantages of Mini Courses as Online Courses

- Great for lead generation
- Mini courses provide more value than freebies like resource guides or ebooks
- Quick way to generate fast cash
- Mini courses that offer specific results can be charged for
- Faster to create than full-length courses
- Can be focused on a tight topic with fewer lessons and less material

Focus on Microlearning

Julie's definition of Microlearning is a lesson that can fit on one screen of a cell phone. 

- Microlearning resonates with people who are used to scrolling through social media on their phones
- Easier way to reach people and deliver content

Challenges of Mini Courses  

- Keeping mini courses focused  
 - Experts tend to want to share more information, so it's important to edit content down  
- Choosing the right topic for a mini course  
 - Topic should be a step people take right before needing your full course  

Announcements  

- Course Creators HQ podcast is now on YouTube!  

- Come join me in the new backstage area for audience interaction
- Voice messages and written chats can be left for the host

- Black Friday deals!
   - Profit levers workshop for getting ready for 2024
   - Launchpad membership for only $1 - creating and marketing online courses

- Mini class workshop for creating mini courses more efficiently coming in December!

 

COME VISIT!  

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