How to monetize a successful App: Listonic, a smart shopping list.

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We're excited to present to you the new series of webinars, hosted by Appodeal. We will be interviewing the founders & creators of some of the most interesting and successful apps. Get inspired and receive practical insights that will help you with your own mobile apps & games.

Wing Poon, VP of Marketing at Appodeal, and Kamil Janiszewski, Chief Revenue Officer & Co-founder at Listonic, discuss how to develop a shopping list app, to evolve it, and turn it into one of the most popular and profitable mobile shopping apps in the world.

Timecodes:
00:00 - 1:58 Intro
1:59 - 6:40 How to find an inspiration to start developing a shopping app? A story of Listonic.
6:41 - 8:50 A growth from a little software company to the product startup. What was like to launch an app worldwide and find investments?
8:51 - 9:52 What was the first thing Listonic was focused on? How to find product/market fit, how to start selling?
9:53 - 11:17 How Listonic found his first users? “The only people who wanted to use an app on the phone were geeks”
11:18 - 12:43 What was the most important thing to keep track of these first users?
12:44 - 13:59 What were the challenges Listonic met during these 10 years? How to move to the foreign markets three times?
14:00 - 14:44 Good translation is the key.
14:45 - 15:18 The app store optimization
15:19 - 19:40 How to promote a Polish shopping list app into the English speaking world? “The biggest competitor is a piece of paper”.
19:41 - 24:46 How to analyze if your users enjoy your product or not. “Users of shopping lists are the users who started a family and they have their first child”
24:47 - 26:50 How lockdown effected Listonic?
26:51 - 30:08 Monetization of Listonic. How Listonic started and what things work and which ones don’t work for shopping lists?
30:09 - 31:21 How did Listonic devs integrate Appodeal advertising?
31:22 - 32:11 What types of ad formats are most successful for Listonic? “Banners make 90% of revenue”
32:12 -33:33 How to get balance between monetization team and product team?
33:34 - 34:50 What kind of advice should Kamil give to the app developers about monetization?
34:51 - 36:20 How to define a good mediation platform? ”Appodeal: that’s really nice to have someone to care for your business”
36:21 - 37:40 How Listonic improves Appodeal setup?
37:41 - 38:43 What inspires Kamil?
38:44 - 39:54 Listonic recommends: audio book to listen.
39:55 - 41:35 Missions. Shopping list, pregnancy tracking app, water drinking reminder application by Listonic.
41:36 - 42:06 A few words about a corporate culture.
42:07 - 43:22 Having one successful app Listonic already, what were the challenges launching the other new apps?
43:23 - 44:49 Is it possible to do a cross promo in different apps?
44:50 - 47:00 Typical formula what to do and what not to do. What are the first steps devs should take to run an app?
47:01 - 48:05 What is the current process of launching new apps?
48:06 - 49:14 Do you include the monetization mechanism in the beginning or not? Implementing monetization.
49:15 - 50:19 How to track LTV?
50:20 - 51:06 What’s Listonic’s inhouse dashboard and why are they not satisfied by the existing dashboards at the market?
51:07 - 51:20 New Appodeal’s App Intelligence dashboard.
51:21 - 52:11 Advices to inspire app developers and app company founders. “It’s a game of a/b tests”
52:12 - 53:50 Final.

Enjoy this first webinar-interview, and if you have any questions, leave them in the comments and we will answer you ASAP!

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About Listonic: Listonic is a Smart Shopping List application to plan all your future purchases. From your groceries to whatever you need. Save time and money with features that make your shopping that much better.

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