How Acrolinx and Fodina Support CellaVision to Create Fast and Impactful Content

Technical content powers more than the needs of integrators, technicians, and support staff. Technical content is the starting point of the communication of benefits and value for every product and service. So what do you do when:

1.You can't produce enough content to meet the demand for technical content.
2. You can't scale your team of technical writers fast enough to keep up.
3. Your outsourced content writing team changes assigned writers.
4. Your content must be translated into several languages.
5. Poor content quality is affecting your translation costs and customer experience.

Many enterprises are focusing on strengthening their content governance strategy to solve these issues but have a tough time understanding where to start.

Join us as we hear from Daniel Svensson, Information Engineer at CellaVision and how they tackled their enterprise content quality and throughput issues.

In this interview Daniel talks about the challenges of selling a medical technology product in over 30 languages, how technical content plays a role in the buying process, and how content governance and enterprise authoring assistance supported his writers to create clear, consistent, and accurate content. This leads to reduced translation costs, content errors, faster content creation, and happier writers.