Distribution (Place) Decisions

This video explains the main factors that influence how a business organises the distribution of products.

#alevelbusiness #businessrevision #aqabusiness #tutor2ubusiness #alevels #edexcelbusiness #businessalevel

VIDEO CHAPTERS
00:00 Introduction
00:15 Elements of the 7Ps
00:36 What is distribution
00:57 Key distribution questions
02:27 What is a distribution channel
03:43 Distribution intermediaries
04:22 Multichannel distribution

VIDEO SUMMARY
This video is about making decisions on how to distribute a business's products and services. The decisions a business makes about distribution, also referred to as place, need to be consistent with the other elements of the marketing mix, which are product, price, and promotion.

The video discusses four key questions that businesses need to consider when making distribution decisions:

Where do target customers buy?
How do customers buy?
To what extent can you sell directly to your customers?
To what extent is technology changing the way distribution is organized?

The video also talks about distribution channels, which are the flow of a product from production to consumption. There are different stages in a distribution channel, and each intermediary in the channel takes some of the profits and responsibilities of selling the product or service. The video mentions three main types of intermediaries: retailers, wholesalers, and distributors.

The video concludes by saying that in a separate video, they will discuss multi-channel distribution, which is a way for businesses to use more than one type of arrangement to get their products to customers.

[hhhhhh]

thank you very much, you made it clear and easy

[mekalovelynicegal]

Very helpful for my online school marketing business class project.

[isharaarun]

Im an year1 undergraduate student. is this video enough for me to get an understanding of marketing(place)