maharishi Introduces 3XDRY® Technology

For Spring Summer 14 maharishi partners with renowned Swiss textile mill Schoeller in delivering organic cottons with performance qualities. Harnessing the power of Schoeller's 3XDRY® technology, fabrics become extremely water repellent on the outside, while being water absorbent on the inside; keeping the body dry, minimising perspiration marks and creating a cooling effect.

The 3XDRY® cloth uses advanced moisture management, combining two technologies in one textile: on the outside the textile is finished with a water repellent function (hydrophobic), whereas on the fabric's inside it absorbs perspiration (hydrophilic).

Organic woven and knitted cottons are used throughout the collection with moisture-wicking, stain-repelling and cooling properties; offering the body a higher order of protection from the elements. Hydrophobic treatments allow each garment to maintain air permeability and comfort, while still maintaining their utilitarian purpose.

Spring Summer 14 also see's maharishi using Schoeller's Nanosphere®, providing a natural self-cleaning property to textiles. The nano technology is inspired by natural non-stick and self-cleaning processes of certain plants and insects found in nature. Oil and other spills do not permeate the cloth's surface, and can be easily wiped off with a damp cloth.

Respect nature, utilise technology.

Directed by Bafic

[londonbonnie]

if it's breathable - please make a few cycling jackets, they're all so ugly!